November 24, 2009
PRSA 2009: Measuring the Influence of Social Media
How have public relations metrics changed with the advent of social media? Katie Paine of…
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November 23, 2009
PRSA 2009: The Value of Online Video
If a picture is worth a thousand words, then imagine the impact of a video.…
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November 20, 2009
PRSA 2009: How to Optimize News Content
Ninety percent of journalists rely on online search engines to perform key elements of their…
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November 19, 2009
PRSA 2009: Digital Revolution – The Chaos Scenario
Are traditional media falling apart before our eyes? And, more important, are we prepared to…
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November 18, 2009
PRSA 2009 International Conference
Last week I attended the 2009 Public Relations Society of America International Conference (PRSA) in…
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November 17, 2009
Educators’ Use of Social Networking and Content-Sharing Tools
We had the opportunity to participate in a Webinar hosted by MMS Education, edWeb.net…
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November 13, 2009
Public Relations’ Role in the Corporate Twittersphere
As people turn toward Twitter to build their personal and professional brands, one practice that’s…
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November 2, 2009
Tech & Learning Announces 2009 Awards of Excellence Winners
Tech & Learning magazine recently announced the winners of its 27th Annual Awards of Excellence.…
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October 20, 2009
PR + Social Media Summit Wrap Up
Recently, I attended Social Media Club Milwaukee’s (@socialmediaclub) PR + Social Media Summit (#PRSMS) at…
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October 20, 2009
Social Media in the Education Market
On October 15th, I had the opportunity to co-present the “Social Media in the Education…
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October 1, 2009
PR is More Than Publicity
It seems everyone is talking about social media. Journalists are all a-Twitter, business conferences now…
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September 22, 2009
EdNET Keynote Draws Attention to New Administration’s Education Focus
During EdNET 2009, we were able to hear James Shelton, Assistant Deputy Secretary for the…
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September 8, 2009
You Can’t Win Unless You Enter
There are several award programs in the education industry offering companies and organizations a chance…
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September 2, 2009
How To: Build Your Brand Using Social Media
Recently, I sat in on the “Social Media for Business” conference call with Peter Shankman…
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August 30, 2009
Dealing With Negative Comments in Social Media – and Calming Your Fears
Negative comments are inevitable – whether or not your company is engaged in social media.…
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August 20, 2009
Districts Turn to Public Relations to Boost Enrollment
An article in the Aug. 17 edition of the Wall Street Journal sheds light on…
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August 17, 2009
Integrated Media Campaigns Yield Highest Returns
During the National Educational Computing Conference (NECC), the CB&A team hosted a series of Publishers’…
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July 28, 2009
Thank you!
One of the responsibilities we take most seriously at our agency is helping our clients…
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July 28, 2009
Lights, Camera, Action – Preparing for Video Interviews
With Web-based social media platforms increasing their dominance as inexpensive marketing tools, it's important for…
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July 23, 2009
Two School Districts Hit Major Milestone, Streaming More than 1 Million Videos
We recently wrote a guest post for Ken Royal’s blog, The Educators’ Royal Treatment, about…
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