August 20, 2009
Districts Turn to Public Relations to Boost Enrollment
An article in the Aug. 17 edition of the Wall Street Journal sheds light on…
Read More
August 17, 2009
Integrated Media Campaigns Yield Highest Returns
During the National Educational Computing Conference (NECC), the CB&A team hosted a series of Publishers’…
Read More
July 28, 2009
Thank you!
One of the responsibilities we take most seriously at our agency is helping our clients…
Read More
July 28, 2009
Lights, Camera, Action – Preparing for Video Interviews
With Web-based social media platforms increasing their dominance as inexpensive marketing tools, it's important for…
Read More
July 23, 2009
Two School Districts Hit Major Milestone, Streaming More than 1 Million Videos
We recently wrote a guest post for Ken Royal’s blog, The Educators’ Royal Treatment, about…
Read More
July 13, 2009
Three Key Tips to Remember When Engaging in Social Media
After participating in Hubspot's Using Social Media for Lead Generation webinar, hosted by Rick Burnes,…
Read More
June 30, 2009
Passion & Dedication Become Elements of Success for Leading Organizations
There's a lot to be said about turning 30. In fact, here are a few…
Read More
June 28, 2009
Don’t Let First Impressions Overshadow Potential Customers
Malcom Gladwell National Educational Computing Conference (NECC) opening keynote speaker, Malcolm Gladwell, discusses the good…
Read More
June 26, 2009
Using Social Media Effectively to Engage and Inspire
Looking for examples of how to use social media to engage and collaborate with your…
Read More
June 18, 2009
AEP Honors the Year’s Top Educational Products
The Association of Educational Publishers (AEP) announced the winners of the 2009 Distinguished Achievement Awards…
Read More
June 17, 2009
Being Proactive Today Yields Positive Results Tomorrow
In an earlier post titled, “Getting Ready for NECC,” it was noted that conferences are…
Read More
May 28, 2009
Don’t Copy That Either
In 1992, the Software & Information Industry Association (SIIA) released the rousing, rap-filled and rather catchy…
Read More
May 27, 2009
Increasing Blog Readership
Think like your reader. Why should they care? That's the most important tip for…
Read More
May 22, 2009
How to Start a Corporate Blog
Corporate blogging is not about jumping on the bandwagon. It’s about developing a deeper relationship…
Read More
May 19, 2009
Building Sustainable Learning Environments
In early May, CB&A attended the SIIA Ed Tech Industry Summit in San Francisco, which…
Read More
May 9, 2009
To Blog or not to Blog
Is a blog right for your company? Establishing a corporate blog can be a valuable…
Read More
April 2, 2009
Getting Ready for NECC
Spring is the season for education-focused trade shows. From the National Council of Teachers of…
Read More
March 31, 2009
Changing Communications Paradigm
A few days ago, a PRSA blog highlighted this sad statistic, which has been on…
Read More
February 20, 2009
Tell Interesting Stories
Several years ago I had the pleasure of enjoying a tasty dinner (with a fun…
Read More
January 21, 2009
Getting your Signal Heard Above the Noise
Communication - a lot gets said, but it doesn't all necessarily get through. With so…
Read More
