September 8, 2009
You Can’t Win Unless You Enter
There are several award programs in the education industry offering companies and organizations a chance…
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September 2, 2009
How To: Build Your Brand Using Social Media
Recently, I sat in on the “Social Media for Business” conference call with Peter Shankman…
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August 30, 2009
Dealing With Negative Comments in Social Media – and Calming Your Fears
Negative comments are inevitable – whether or not your company is engaged in social media.…
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August 20, 2009
Districts Turn to Public Relations to Boost Enrollment
An article in the Aug. 17 edition of the Wall Street Journal sheds light on…
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August 17, 2009
Integrated Media Campaigns Yield Highest Returns
During the National Educational Computing Conference (NECC), the CB&A team hosted a series of Publishers’…
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July 28, 2009
Thank you!
One of the responsibilities we take most seriously at our agency is helping our clients…
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July 28, 2009
Lights, Camera, Action – Preparing for Video Interviews
With Web-based social media platforms increasing their dominance as inexpensive marketing tools, it's important for…
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July 23, 2009
Two School Districts Hit Major Milestone, Streaming More than 1 Million Videos
We recently wrote a guest post for Ken Royal’s blog, The Educators’ Royal Treatment, about…
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July 13, 2009
Three Key Tips to Remember When Engaging in Social Media
After participating in Hubspot's Using Social Media for Lead Generation webinar, hosted by Rick Burnes,…
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June 30, 2009
Passion & Dedication Become Elements of Success for Leading Organizations
There's a lot to be said about turning 30. In fact, here are a few…
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June 28, 2009
Don’t Let First Impressions Overshadow Potential Customers
Malcom Gladwell National Educational Computing Conference (NECC) opening keynote speaker, Malcolm Gladwell, discusses the good…
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June 26, 2009
Using Social Media Effectively to Engage and Inspire
Looking for examples of how to use social media to engage and collaborate with your…
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June 18, 2009
AEP Honors the Year’s Top Educational Products
The Association of Educational Publishers (AEP) announced the winners of the 2009 Distinguished Achievement Awards…
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June 17, 2009
Being Proactive Today Yields Positive Results Tomorrow
In an earlier post titled, “Getting Ready for NECC,” it was noted that conferences are…
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May 28, 2009
Don’t Copy That Either
In 1992, the Software & Information Industry Association (SIIA) released the rousing, rap-filled and rather catchy…
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May 27, 2009
Increasing Blog Readership
Think like your reader. Why should they care? That's the most important tip for…
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May 22, 2009
How to Start a Corporate Blog
Corporate blogging is not about jumping on the bandwagon. It’s about developing a deeper relationship…
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May 19, 2009
Building Sustainable Learning Environments
In early May, CB&A attended the SIIA Ed Tech Industry Summit in San Francisco, which…
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May 9, 2009
To Blog or not to Blog
Is a blog right for your company? Establishing a corporate blog can be a valuable…
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April 2, 2009
Getting Ready for NECC
Spring is the season for education-focused trade shows. From the National Council of Teachers of…
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