July 29, 2011

SIIA Webcast Highlights Education Industry’s Use of Social Media

“Social networks can be used to provide educators with career-long personal learning tools and resources that make professional learning timely…

Brittany Dorfner
May 17, 2011

Implementing the Barcelona Principles into PR Practice

In June of 2010, measurement industry representatives gathered in Barcelona, Spain and agreed upon seven principles. While these principles clarified…

Brittany Dorfner
May 11, 2011

Top Innovators in Education Technology Recognized by SIIA

Last week, the Software & Information Industry Association (SIIA) announced 10 finalists for its Innovation Incubator Program. The Innovation Incubator Program…

Brittany Dorfner
April 18, 2011

Should Your Brand Be Mobile?

With mobile marketing on the rise, many organizations are asking: “Should we invest in mobile communications?” Before investing time and…

Brittany Dorfner
April 13, 2011

A Winning Season in the Education Industry

Spring is finally upon us, and along with it comes an exciting industry awards season. Over the past few weeks,…

Brittany Dorfner
March 7, 2011

Steps to Developing Your Organization’s Social Media Policy

If you haven’t already integrated social media into your communications, marketing or public relations efforts, 2011 is the year to…

Brittany Dorfner
February 28, 2011

SIIA’s “Don’t Copy That 2” Encourages Fair Use of Print & Digital Content

Do you remember 1992’s classic video, “Don’t Copy That Floppy” (DCTF)? As part of the Software & Information Industry Association’s…

Brittany Dorfner
February 25, 2011

DonorsChoose Helps Bring Technology to America’s Classrooms

As a “thank you” to media who attended CB&A’s Media Central or Media Day, participating clients have made donations to…

Brittany Dorfner
February 22, 2011

Video Interviews 101 – Three Tips for Creating an Engaging Video

After TCEA 2011, I felt inspired to write this post after recording a series of video announcements during the conference….

Brittany Dorfner
February 18, 2011

Building a Successful Social Media Strategy

One thing’s for sure – social media gives you the ability to tell your story anywhere, at any time. Last…

Brittany Dorfner