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SIIA Webcast Highlights Education Industry’s Use of Social Media
“Social networks can be used to provide educators with career-long personal learning tools and resources that make professional learning timely…
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Implementing the Barcelona Principles into PR Practice
In June of 2010, measurement industry representatives gathered in Barcelona, Spain and agreed upon seven principles. While these principles clarified…
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Top Innovators in Education Technology Recognized by SIIA
Last week, the Software & Information Industry Association (SIIA) announced 10 finalists for its Innovation Incubator Program. The Innovation Incubator Program…
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Should Your Brand Be Mobile?
With mobile marketing on the rise, many organizations are asking: “Should we invest in mobile communications?” Before investing time and…
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A Winning Season in the Education Industry
Spring is finally upon us, and along with it comes an exciting industry awards season. Over the past few weeks,…
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Steps to Developing Your Organization’s Social Media Policy
If you haven’t already integrated social media into your communications, marketing or public relations efforts, 2011 is the year to…
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SIIA’s “Don’t Copy That 2” Encourages Fair Use of Print & Digital Content
Do you remember 1992’s classic video, “Don’t Copy That Floppy” (DCTF)? As part of the Software & Information Industry Association’s…
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DonorsChoose Helps Bring Technology to America’s Classrooms
As a “thank you” to media who attended CB&A’s Media Central or Media Day, participating clients have made donations to…
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Video Interviews 101 – Three Tips for Creating an Engaging Video
After TCEA 2011, I felt inspired to write this post after recording a series of video announcements during the conference….
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Building a Successful Social Media Strategy
One thing’s for sure – social media gives you the ability to tell your story anywhere, at any time. Last…