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Pitching Newsworthy Stories: 4 Tips to Leverage Your Education Brand’s UVP for Earned Media Placement
Identifying your brand’s unique value proposition is a great first step. Next you’ll need to effectively leverage it to attract valuable media attention.
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3 Steps to Uncover Your Brand’s Differentiator in a Crowded Education Marketplace
Discovering your brand’s positioning to establish a foothold in the education marketplace takes time, patience, and above all — listening.
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Education Public Relations & Content Marketing: 3 Ways to Combine for Maximum Shine
Where does content marketing fit into your education public relations strategy? In working with companies on their education marketing, we’ve…
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To Advance Equity, Education Marketers Must First Understand It. Here’s How.
Are your products and services, professional development programs and marketing efforts helping schools achieve equity for all students? Education vendors…
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Q&A: Education Funding Update
The world of education funding is incredibly complex and comes from many different outlets. There are a vast number of…
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Tips for Having Productive Conversations at Education Conferences
Turn brief encounters with prospects into meaningful conversations Getting people to your booth at education conferences and trade shows is…
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6 Ways to Add Business Value with Education PR
Journalism has undergone a seismic shift in the past decade. With a variety of media for individuals to voice their…
![Meetings during conferences can play an important role in your education marketing efforts.](https://www.cblohm.com/wp-content/uploads/2018/03/meeting-1024x651.jpg)
Seal the Deal: Maximize Your Education Marketing Efforts After the Conference
ISTE, SXSW EDU, FETC, ATIA, TCEA – once you’ve navigated the alphabet soup of education conferences and determined your event…
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5 Ways to Improve Email Marketing in Education
Email marketing remains one of the most successful ways to build a relationship with an already-engaged audience. Anyone who has…
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Your Email List Isn’t Helping If It’s Not Segmented
People who fill out a form on your website want to learn more about your company. But it doesn’t mean…