September 10, 2023

Education Public Relations & Content Marketing: 3 Ways to Combine for Maximum Shine

Where does content marketing fit into your education public relations strategy? In working with companies on their education marketing, we’ve…

Kelsea Kierstead
student sitting at classroom desk with chin in hand and neutral expression
May 19, 2023

To Advance Equity, Education Marketers Must First Understand It. Here’s How.

Are your products and services, professional development programs and marketing efforts helping schools achieve equity for all students? Education vendors…

Kelsea Kierstead
December 15, 2022

Q&A: Education Funding Update

The world of education funding is incredibly complex and comes from many different outlets. There are a vast number of…

Kelsea Kierstead
January 25, 2022

Tips for Having Productive Conversations at Education Conferences

Turn brief encounters with prospects into meaningful conversations Getting people to your booth at education conferences and trade shows is…

Kelsea Kierstead
6 Ways PR Improves Your Bottom Line by CB&A for Education
May 27, 2020

6 Ways to Add Business Value with Education PR

Journalism has undergone a seismic shift in the past decade. With a variety of media for individuals to voice their…

Kelsea Kierstead
Meetings during conferences can play an important role in your education marketing efforts.
March 13, 2018

Seal the Deal: Maximize Your Education Marketing Efforts After the Conference

ISTE, SXSW EDU, FETC, ATIA, TCEA – once you’ve navigated the alphabet soup of education conferences and determined your event…

Kelsea Kierstead
December 5, 2017

5 Ways to Improve Email Marketing in Education

Email marketing remains one of the most successful ways to build a relationship with an already-engaged audience. Anyone who has…

Kelsea Kierstead
September 19, 2017

Your Email List Isn’t Helping If It’s Not Segmented

People who fill out a form on your website want to learn more about your company. But it doesn’t mean…

Kelsea Kierstead
April 17, 2017

CoSN 2017: Accepting Change as the Constant in Nurturing Digital Equity

Connectivity and digital equity are no longer luxuries for supporting the personal growth of all students in 2017 – they…

Kelsea Kierstead
February 23, 2017

An Ambassador Program, the Human Element Your Brand is Missing

It’s the unspoken truth in marketing and specifically education marketing: When it comes to purchasing decisions, we trust the recommendations…

Kelsea Kierstead