Kelsea Kierstead, Author at C. Blohm & Associates, Inc

Education Marketing Strategy Featured

January 25, 2022

Tips for Having Productive Conversations at Education Conferences

Turn brief encounters with prospects into meaningful conversations Getting people to your booth at education conferences and trade shows is…

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6 Ways PR Improves Your Bottom Line by CB&A for Education

Education PR - Public Relations for Edtech

May 27, 2020

6 Ways to Add Business Value with Education PR

Journalism has undergone a seismic shift in the past decade. With a variety of media for individuals to voice their…

Kelsea Kierstead

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Education PR - Public Relations for Edtech

May 29, 2018

Education Public Relations & Content Marketing: 3 Ways to Combine for Maximum Shine

Where does content marketing fit into your education public relations strategy? In working with companies on their education marketing, we’ve…

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Meetings during conferences can play an important role in your education marketing efforts.

Education Marketing Trends Education PR - Public Relations for Edtech

March 13, 2018

Seal the Deal: Maximize Your Education Marketing Efforts After the Conference

ISTE, SXSW EDU, FETC, ATIA, TCEA – once you’ve navigated the alphabet soup of education conferences and determined your event…

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Education Marketing Trends

December 5, 2017

5 Ways to Improve Email Marketing in Education

Email marketing remains one of the most successful ways to build a relationship with an already-engaged audience. Anyone who has…

Kelsea Kierstead

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Education Marketing Trends

September 19, 2017

Your Email List Isn’t Helping If It’s Not Segmented

People who fill out a form on your website want to learn more about your company. But it doesn’t mean…

Kelsea Kierstead

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Education Marketing Trends

April 17, 2017

CoSN 2017: Accepting Change as the Constant in Nurturing Digital Equity

The CB&A's team at CoSN 2017. Connectivity and digital equity are no longer luxuries for supporting the personal growth of…

Kelsea Kierstead

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Education Marketing Trends

February 23, 2017

An Ambassador Program, the Human Element Your Brand is Missing

It’s the unspoken truth in marketing and specifically education marketing: When it comes to purchasing decisions, we trust the recommendations…

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Education PR - Public Relations for Edtech

December 15, 2016

Boosting Visibility by Capitalizing on a Local News Story – Case Study

If it walks like a duck... The Situation CB&A’s client, a 3D printer manufacturer, was featured on a Wisconsin news…

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Education PR - Public Relations for Edtech

November 2, 2016

Let’s Get Digital: Taking Your Website From First Stop to One-stop Shop

The internet is ubiquitous — we turn to it to grab an address, make a phone call and even answer…

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