Image of adult writing with their left hand on a large dry erase board.
January 4, 2024

Pitching Newsworthy Stories: 4 Tips to Leverage Your Education Brand’s UVP for Earned Media Placement

Identifying your brand’s unique value proposition is a great first step. Next you’ll need to effectively leverage it to attract valuable media attention.

Kelsea Kierstead
October 19, 2023

3 Steps to Uncover Your Brand’s Differentiator in a Crowded Education Marketplace

Discovering your brand’s positioning  to establish a foothold in the education marketplace takes time, patience, and above all — listening.

Kelsea Kierstead
Metrics for EdTech Marketing
September 10, 2023

Education Public Relations & Content Marketing: 3 Ways to Combine for Maximum Shine

Where does content marketing fit into your education public relations strategy? In working with companies on their education marketing, we’ve…

Kelsea Kierstead
student sitting at classroom desk with chin in hand and neutral expression
May 19, 2023

To Advance Equity, Education Marketers Must First Understand It. Here’s How.

Are your products and services, professional development programs and marketing efforts helping schools achieve equity for all students? Education vendors…

Kelsea Kierstead
December 15, 2022

Q&A: Education Funding Update

The world of education funding is incredibly complex and comes from many different outlets. There are a vast number of…

Kelsea Kierstead
January 25, 2022

Tips for Having Productive Conversations at Education Conferences

Turn brief encounters with prospects into meaningful conversations Getting people to your booth at education conferences and trade shows is…

Kelsea Kierstead
6 Ways PR Improves Your Bottom Line by CB&A for Education
May 27, 2020

6 Ways to Add Business Value with Education PR

Journalism has undergone a seismic shift in the past decade. With a variety of media for individuals to voice their…

Kelsea Kierstead
Meetings during conferences can play an important role in your education marketing efforts.
March 13, 2018

Seal the Deal: Maximize Your Education Marketing Efforts After the Conference

ISTE, SXSW EDU, FETC, ATIA, TCEA – once you’ve navigated the alphabet soup of education conferences and determined your event…

Kelsea Kierstead
December 5, 2017

5 Ways to Improve Email Marketing in Education

Email marketing remains one of the most successful ways to build a relationship with an already-engaged audience. Anyone who has…

Kelsea Kierstead
September 19, 2017

Your Email List Isn’t Helping If It’s Not Segmented

People who fill out a form on your website want to learn more about your company. But it doesn’t mean…

Kelsea Kierstead