May 27, 2020
6 Ways to Add Business Value with Education PR
Journalism has undergone a seismic shift in the past decade. With a variety of media for individuals to voice their opinion, virtually everyone has the…
December 5, 2017
5 Ways to Improve Email Marketing in Education
Email marketing remains one of the most successful ways to build a relationship with an already-engaged audience. Anyone who has opted in to your current…
September 19, 2017
Your Email List Isn’t Helping If It’s Not Segmented
People who fill out a form on your website want to learn more about your company. But it doesn’t mean they want everything you have…
February 23, 2017
An Ambassador Program, the Human Element Your Brand is Missing
It’s the unspoken truth in marketing and specifically education marketing: When it comes to purchasing decisions, we trust the recommendations of our peers and colleagues…
December 15, 2016
Boosting Visibility by Capitalizing on a Local News Story – Case Study
If it walks like a duck... The Situation CB&A’s client, a 3D printer manufacturer, was featured on a Wisconsin news station when a local teacher…
