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Public Relations
May 29, 2018

Education PR & Content Marketing: 3 Ways to Combine for Maximum Shine

Where does content marketing fit into your education PR strategy? In working with companies on…
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Meetings during conferences can play an important role in your education marketing efforts.
Public Relations
March 13, 2018

Seal the Deal: Maximize Your Education Marketing Efforts After the Conference

ISTE, SXSW EDU, FETC, ATIA, TCEA – once you’ve navigated the alphabet soup of education…
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Marketing
December 5, 2017

5 Ways to Improve Email Marketing in Education

Email marketing remains one of the most successful ways to build a relationship with an…
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Marketing
September 19, 2017

Your Email List Isn’t Helping If It’s Not Segmented

People who fill out a form on your website want to learn more about your…
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Marketing
April 17, 2017

CoSN 2017: Accepting Change as the Constant in Nurturing Digital Equity

The CB&A's team at CoSN 2017. Connectivity and digital equity are no longer luxuries for…
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Marketing
February 23, 2017

An Ambassador Program, the Human Element Your Brand is Missing

It’s the unspoken truth in marketing and specifically education marketing: When it comes to purchasing…
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Public Relations
December 15, 2016

Boosting Visibility by Capitalizing on a Local News Story – Case Study

If it walks like a duck... The Situation CB&A’s client, a 3D printer manufacturer, was…
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Public Relations
April 27, 2016

Exploring How Special Education Fits into Testing Accountability Under the ESSA

The number of students in special needs programs under the Individuals with Disabilities Act (IDEA)…
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