C. Blohm & Associates Welcomes Raptor Technologies

Posted on: December 16th, 2014 by Aleesha Halbach No Comments

C. Blohm & Associates welcomes Raptor TechnologiesScreen shot 2014-12-12 at 4.30.41 PM, a leading developer in cutting-edge visitor management technology for K-12 schools, to its expanding client family.

Established in 2003, Raptor Technologies screens incoming visitors to improve the overall safety and protection of children in school facilities. Over the past 11 years, Raptor’s systems have helped identify 15,000 offenders and have been used in more than 11,000 K-12 schools... more

‘EdNET Insider’ Series Helps Managers Enhance 2015 K-12 Sales Plans

Posted on: December 15th, 2014 by Saul Hafenbredl No Comments

This fall, CB&A attended EdNET 2014, education marketers’ go-to event for networking, learning and sharing. We teamed up with Glen McCandless of Selling to Schools to record and produce a broadcast series called EdNET Insider. Each 15-minute podcast captures reactions from the education industry’s brightest minds and thought leaders, who share advice on ways to leverage K-12 ed-tech market trends and opportunities being discussed at EdNET 2014:

  • The Buzz About Open Educational Resources (OER). During this... more

2015 Trends to Help Grow Your Business

Posted on: December 10th, 2014 by Charlene Blohm No Comments

800px-Skyshow_Adelaide_2006‘Tis the season to make ready to catapult out of the gate on January 2, 2015. Our team of busy prognosticators sees opportunity in these trends:

  • Go mobile or go home – This is not a fad. In our 24/7 world, there are more mobile users than desktop users. Smart phone apps will continue to proliferate, and more people will be using apps than accessing the web directly.
  • It’s all about privacy – The... more

C. Blohm & Associates Welcomes Study Sparkz

Posted on: November 26th, 2014 by Aleesha Halbach No Comments

Good_Grades

C. Blohm & Associates welcomes Study Sparkz, a one-on-one home tutoring program, to its expanding client family.

Holding the belief that education is one of the most important factors needed to be successful in life, the Study Sparkz program guides students from elementary school to high school graduation, giving them the competitive edge to succeed.

The founders of Study Sparkz developed a comprehensive program to ensure the best possible... more

Solving Problems, Not Selling Products (EdNET Part 3 of 3)

Posted on: November 18th, 2014 by Charlene Blohm No Comments

This is the third post in a three-part series about research conducted by C. Blohm & Associates and Winter Group during focus group sessions at ISTE in Atlanta. Part one covers “Where Educators Get the Scoop on New Products”. Part two explores “Old School is New School.”

Screen Shot 2014-11-26 at 10.38.20 AM

When we spoke with the focus... more

Bringing Home the Gold MarCom

Posted on: November 12th, 2014 by Lauren West No Comments
At CB&A we’re a little competitive. We can make a contest out of anything—whether it’s a fierce bag toss game, a sneeze competition or a media placement, our competitive spirit drives us to be successful.

Recently, we were awarded a MarCom Gold Award for a national television media placement. Presented by the Association of Marketing and Communication Professionals, the MarCom Gold Award is reserved for entries that exceed the high standards of the industry norm.... more

Old School is New School (EdNET Part 2 of 3)

Posted on: November 11th, 2014 by Charlene Blohm No Comments

EmailThis is the second post in a three-part series about research conducted by C. Blohm & Associates and Winter Group during focus group sessions at ISTE in Atlanta. Part one covers “Where Educators Get the Scoop on New Products”.

Despite what we’ve all heard about the death of traditional marketing, educators assured us at ISTE that they... more

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