Blog

What to Expect: ISTE 2016

June is always an exciting time for the CB&A team, partially because the Late Blohmers blossom on the volleyball court every Wednesday night – but mostly because it’s ISTE month. We’ve spent countless hours strategizing ways to provide our clients with the best experience possible, and it’s FINALLY (well, almost) here. ISTE will be packed […]

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Five Digital Hotspots To Reach & Influence Educators This Fall

At CB&A, we frequently survey educators to gain insights into their “go to” sources for information about new products and services. This data influences and informs critical decisions about publicity and marketing campaigns. Our June 2016 survey responses suggest that education marketers should diversify their approach and employ a strategic mix of channels for the […]

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People Behind the PR – Lauren Reid

CB&A is an agency that values its team, and we're happy to welcome Lauren Reid as our new Account Executive. Lauren graduated from Augustana college, where she travelled across Europe with her choir. She loves dogs, Swedish Fish, and her favorite movie is Dirty Dancing. We are excited to have her on the team! Read on for the full story.

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Awareness Through Hashtags

Social media deployment is an important part of any ed-tech marketing plan. Social media marketing requires that you be aware of what is going on in the social sphere, and watching popular and trending hashtags is an easy way to stay current. Hashtags also offer potent networking opportunities that enable you to engage with other hashtag users.

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Why We Support Emerging Ed Tech Companies

CB&A, along with our friends at Arc Capital Development and Academic Business Advisors, is once again participating in SETDA’s Emerging Technologies Forum. This is the third consecutive year we’ll lend marketing and business development expertise to fledgling education technology firms. It’s one of the most important ways we “give back” to the education industry.

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Reflecting on the Last Decade

While taking on my new role as Vice President at CB&A brings excitement for the future, it also makes me reflect on where we’ve been. When I began my career at CB&A as a PR Specialist, there were only four of us working in a small, feline-friendly office. We’ve since grown into a new space […]

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Solving The Digital Equity Problem

According to a new study from the Consortium of School Networking (CoSN), almost 50 percent of students said that they were unable to complete a homework assignment due to lack of access to a computer or the Internet. With 70 percent of teachers saying that they assign homework that requires an Internet connection, this has […]

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Personalized Learning Tools: Friend or Foe?

Will personalized learning software make teachers less central to instruction and lesson planning? That seems to be the fear among some skeptics. Such learning platforms automatically create individualized learning paths for each student. Based on performance and existing skillsets, virtual personalized learning programs develop lessons and assignments targeted to each student’s individual needs. As innovative […]

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Digital Citizenship – Teaching Students How to Behave Online

Students are growing up in a different world than many of us experienced. They have always had smartphones, tablets and social networks. The Internet is now an important educational tool, and to ensure it remains a positive space of learning, it is important that students are taught digital citizenship skills. Besides being digital natives, kids […]

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Five Emerging E-Learning Trends

Technology is disrupting the education industry. It has transformed traditional approaches and created the opportunity to explore new, improved ways to educate students. Through e-learning (otherwise known as online learning), educators have been able to reach students through new media and more personalized learning in order to fit the lessons to the student’s learning style. […]

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