Blog

CoSN 2017: Accepting Change as the Constant in Nurturing Digital Equity

Connectivity and digital equity are no longer luxuries for supporting the personal growth of all students in 2017 – they are necessities. During the 25th annual CoSN Conference in the “Windy City,” educators shared knowledge to propel district strategies for connectivity, digital curriculum and technology purchasing to the top of their agenda. Key industry stakeholders […]

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Strive for Authenticity this Autism Awareness Month

Now, more than ever, people are realizing the importance of understanding autism. From 2000 to 2013, the prevalence of autism spectrum disorder among children increased from one in 150 to one in 50. Given this upsurge, students and educators alike are becoming increasingly aware of the number of children who come to school each day with the […]

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Let’s Get Visual: The Power of the Infographic

An arresting image can kidnap our eyes and stir our souls, a power that experienced content marketers use to their advantage. Communication professionals are developing new ways to engage audiences across multiple channels with provocative graphics and video. Game of Thrones fans might recall when HBO elected to forgo a traditional press release to announce […]

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3 Ways to Stand Out! How Online Course Providers Win

Between 2004 and 2014, the number of students enrolled in at least one online learning course grew over 260 percent to 5.8 million students. Education technology companies recognize that online courses are a higher-education fixture, and that it’s a very crowded field. Breaking into this market, even with a great product, is challenging. Here are three […]

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ISTE 2017 Infographic: Strategic Planning Checklist

In a few short months, leaders in the education industry will gather in San Antonio for ISTE, one of the largest education technology conferences. Your attendance positions you to take your sales goals to the next level while meeting the best and brightest minds in education. So, how and when do you begin planning for […]

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PR Spotlight: A Conference Guide for Busy Professionals

While conferences can be great for your company and your professional development, they can do a number on your stress levels. By the end of the week, you’ve mingled with businesses, attended meetings and happy hours and walked past what seems like a million booths. Although conferences are intimidating, it’s easy to have a positive attitude about them […]

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CB&A Wins Gold ADDY Award

We’re taking a moment to celebrate CB&A’s success in the midst of a busy season for our team! We’re happy to announce a new award we’re adding to our collection: the coveted Gold ADDY award. This honor recognizes the very best in the Madison-area who are leaders in the field of advertising. This year, CB&A […]

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TCEA Chronicles: Education Technology Highlights from the 2017 Conference

With The Illustrated Texas Dictionary of the English Language in tow, members of the CB&A team recently headed south to Austin for the 37th TCEA Annual Convention and Exposition. It was a welcome reprieve from the chilly Wisconsin weather. At the conference, CB&A hosted Speed Meetings, where we facilitated media connections for clients and gathered […]

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An ambassador program, the human element your brand is missing

It’s the unspoken truth in marketing: When it comes to purchasing decisions, we trust the recommendations of our peers and colleagues above all else. While enthusiastic customers will recommend your product organically, establishing an ambassador program can introduce word-of-mouth marketing to the digital environment. Brand advocates are even more valuable in the education market. Because […]

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