Blog

7 Things CB&A is Thankful For

Thanksgiving is right around the corner! While we relish all of the food and the shopping hype, let’s not lose sight of why we’re gathering around the table: To celebrate each other and give thanks. CB&A has a lot to be thankful for this year – here are the highlights: #7 – The Late Blohmers  […]

Read more...

CareerTech VISION Preview: Betting on CTE’s Bright Future

What happens in Vegas stays in Vegas. At least that’s the age-old story. As we head to Las Vegas next week, we’re not going to play blackjack, poker, and roulette, or sling our spare change into the slot machines. Instead, we’ll be meeting with Career and Technical Education (CTE) professionals betting on a bright future […]

Read more...

5 Conference Strategies To Drive 2017 Sales

Conferences are a significant investment of your time and budget. There are a multitude of shows available to those marketing to educators, so how do you choose which events are optimal for you? How do you grow your business both during and after the conference? Marketing to educators is rooted in one fundamental truth: teachers […]

Read more...

CB&A Wins Two Distinguished Communication Awards

Cooler days are upon us and as we approach the holiday season, there’s a lot to celebrate. But before we gather around the thanksgiving table and eat pumpkin-flavored everything… We’re excited to announce that in acknowledgement of our recent client visibility and conference efforts (BuzzHub), we’ve been awarded a 2016 Marketing, PR & Communications Award […]

Read more...

EDUCAUSE 2016 Seeks to Bridge IT and Academics

A quiet tension prevails at our colleges and universities. Sometimes it’s perceptible in the murmurs that echo down corridors and throughout staff offices. Other times it’s laid bare when infighting suddenly spills into public consciousness. It’s a tension born from discordant views about the form and function of technology in higher education. In one camp […]

Read more...

Let’s get digital: Taking your website from first stop to one-stop shop

The internet is ubiquitous — we turn to it to grab an address, make a phone call and even answer an embarrassing question. It’s no surprise that the web is our first stop. The challenge for companies today is making a website a one-stop shop. Laura Pearse, a website designer and developer and guest speaker at […]

Read more...

Big Win at the PRSA Madison Alchemy Awards

Last week, the CB&A team attended the annual Public Relations Society of America (PRSA) Madison Alchemy Awards Ceremony, taking home five awards for its hard work and unique initiatives in the field. The team won three Awards of Excellence in the social media and campaign categories, and for its media relations tactics. CB&A also earned two Awards of Merit […]

Read more...

CB&A Wins Coveted MarCom Award

There’s a lot to celebrate this month. CB&A hosted its 25th anniversary party, and, to ice the cake, we’ve been awarded a gold MarCom award for the events we held at ISTE 2016, the largest education technology conference in the United States. Just two years old, BuzzHub is a multi-faceted event hosted by CB&A to engage […]

Read more...

CB&A and Blackboard Join Forces to Tackle Media Relations Efforts

Blackboard, a supplier of learning management systems for education, is returning to the CB&A client family for assistance with upcoming media relations projects. CB&A looks forward to collaborating with Blackboard again to amplify their industry profile. What is Blackboard? Blackboard developed a Learning Management System that is widely used by K-12 and higher education institutions. […]

Read more...

People Behind the PR – Kylie Radjenovic

We’re excited to announce the addition of Account Executive Kylie Radjenovic to the CB&A team. In this role, Kylie will help execute public relations activities needed to achieve visibility goals for successful client campaigns. Before joining the CB&A team, Kylie served as an associate for Fitzroy Communications, a consulting firm in New York City. Here […]

Read more...