Blog

People Behind the PR — Quinn Buchanan

CB&A is an agency that values its team, and we hope you enjoy learning a bit more about the people behind the PR. Dog or cat person? I’m one of the biggest dog lovers you’ll ever meet. My family has an Australian shepherd named Dudley and a mini dachshund named Coco. Early riser or night […]

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People Behind the PR — Jennifer Ferguson

CB&A is an agency that values its team, and we hope you enjoy learning a bit more about the people behind the PR. Dog or cat person? Dogs! My furbabies Jack and Rox are by far my BFFs. Early riser or night owl? Early riser. Best PR advice you can fit inside a Tweet? Content […]

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FETC 2016: A Spin of the Wheel for Marketers to Start the New Year

After returning to Madison’s sub-zero temperatures from sunny Orlando, we’re ready to write about our FETC experiences and what they mean for marketers. The conference still draws snowbirds from northern states wanting to warm up and see what’s new in school technology.   We’ve attended FETC for 20+ years, and the 2016 edition was a […]

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General trends to watch in 2016

As we start the New Year, here are my viewpoints on current marketing trends that impact marketers in the education and special needs sectors. .com site: Your best investment for long term is your own .com site because it will outlast other ever-changing platforms/networks. At the foundation of any digital strategy is strong SEO execution. […]

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New Client Joins the CB&A Client Family

As we enter into a New Year, we’d like to welcome a new company to our client family. Before the clock strikes midnight and 2016 begins, let’s see how this company help students succeed.   Wisconsin Connections Academy (WCA) is a tuition-free virtual charter school for K-12 students helping students build on their individual strengths and interests […]

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CB&A Celebrates the Holiday Season

When we were kids, the anticipation to wake up our siblings, run to living room and tear open gifts was the highlight of the holiday season. Now, as we grow older, the season has changed for us. Happiness is no longer found wrapped in pretty packages, boxes and bags. This year CB&A kicked off the […]

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Trends to Watch for in 2016

The one thing that can’t be stopped – time. Before 2015 is entirely gone, we’ve put together a few trends you should keep in mind as the new year begins: Creativity & collaboration – As mentioned at the ISTE focus groups and referenced in part 2 of our ISTE blog series, creativity is being talked about in […]

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CB&A Wins Small Agency of the Year Award

As 2015 comes to a close, we’re reflecting on the year. The team traveled around the country meeting influential school leaders, interacted with some of the brightest minds in ed tech and learned a thing or two from educators. There’s no doubt our work is very rewarding and now in the last month of 2015 […]

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Balancing Coverage Through Strategic Communication and Media Relations — Case Study

The Situation: A client that develops and administers assessments to school systems sought to maintain its credibility after technical issues disrupted assessments. CB&A implemented strategic messaging, media training and media relations to neutralize widespread negative coverage of the client. The Results: CB&A and the client were able to increase communication with media and other audiences in a […]

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