Blog

Exploring How Special Education Fits into Testing Accountability Under the ESSA

The number of students in special needs programs under the Individuals with Disabilities Act (IDEA) is on the rise. According to the U.S. Department of Education, there were a reported 5.83 million students with disabilities in 2014, a population that outnumbers English Language Learners (ELL) in public schools by 1.4 million.

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The 1-2-3 on 1:1 Classrooms

Students today are surrounded by digital technology at home and in school, and are asked to learn in an “anytime, anywhere” environment. It’s a lot to take on. But it’s also the way of the future, and with the advent of 1:1 classrooms, the trend is for students to have direct access to the tools […]

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Creating Social Media Affection on Valentine’s Day

The Situation: A holiday can be a difficult time to break through all of the clutter on social media to bring attention to a new product. A client recently entered the education market with their new, industry-leading 3D printer, and the CB&A digital team was asked to come up with an out-of-the-box idea for Valentine’s […]

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Four Ways to Win the K-12 Spring Buying Cycle

The K-12 buying cycle is complex. Some periods are more competitive than others, and spring is the most competitive of all. Here are four things you can do to take advantage of this prime decision-making time.

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Makerspaces in Education

In business incubators, technology labs and startup environments across the country, makerspaces have provided a place for like-minded individuals to collaborate with each other and with technology, which has spawned the maker movement. A makerspace helps provide people in the community with the opportunity to learn about, and explore the use of technology. A recent […]

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CB&A Wins Industry Creative Award

As many of you know, it’s the height of the conference season! One of the many client  services CB&A provides is onsite promotion at national industry events. In that vein, we’re happy to announce we’ve won a gold Hermes Creative Award for the work we did at ISTE 2015 – the largest education technology conference. BuzzHub, […]

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The Successful Launch of a Brand in 30 Days on Facebook – Case Study

A client launching a new technology product into the education market needed to leverage social media to increase its presence in a crowded digital landscape. CB&A’s digital team researched key trends and thought leaders to target niche audiences, and executed strategic messaging to heighten the client’s profile in a short timeline.

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Educating Local Communities on School Safety – Case Study

A client that develops and deploys visitor management systems for schools and districts aimed to educate members of a community about how the new system would work in their schools. The technology requires school visitors to present a photo ID that is scanned against a sex offender database. By raising awareness of the system through local media outreach, the client was able to communicate that the new safety measure was in place at community schools and show other districts the effectiveness of the program.

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A Closer Look at ESSA and Education Technology Part 2

In part one of our Every Student Succeeds Act (ESSA) blog series, we listed provisions included in ESSA that will affect the use of education technology. Now, the big question for ed tech marketers is how to take advantage of the new opportunities provided by ESSA. Here are some suggestions of what you can start asking […]

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