Blog

Another Trip to Barcelona

Six years ago, PR practitioners from more than 30 countries convened in Barcelona, Spain to establish a new set of best practices for measuring the efficacy of PR campaigns, the Barcelona Principles. Recently, several industry groups reviewed the principles and updated them, producing Barcelona 2.0.

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What Do We Really Know About Game-based Learning?

The University of Michigan conducted a survey in 2014 to determine how teachers felt about games in the classroom, and found that: 90% of teachers believe games motivate students 89% feel games help students reinforce or master previously taught content 59% see games as effective in teaching students new content For education marketers to effectively reach educators […]

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The State of Virtual Reality in K-12 Education

The learning potential of virtual reality in classrooms generated a lot of enthusiasm during ISTE 2016 in Denver. From Google’s $15 Cardboard viewer that utilizes a smartphone to the Samsung VR headsets, teachers were anxious to learn as much as they could about using virtual reality in their classrooms, and education marketers were assessing the […]

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CB&A Meets Serious Gaming With New Client

As CB&A enjoys the warm Wisconsin summer, the team plans to make a splash with a new client: Second Avenue Learning. What is Second Avenue Learning? Second Avenue Learning develops custom software tools that reimagine the possibilities of learning and technology. Offerings include educational interactive modules and serious games that are designed for a primary […]

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National Entrepreneurship Workshop, Startup Weekend EDU, Comes to Madison

At CB&A, we love fresh ideas. Its inspiring to see passionate people turn concepts into reality, and we jump on every opportunity to foster entrepreneurship in our community. That’s why we couldn’t be more excited to see Startup Weekend for Education (SWEDU) come to Wisconsin for the first time. Hosted by WeThinkBig, Inc., SWEDU is […]

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The Late Blohmers Scouting Report

Eight weeks ago, we embarked on our inaugural season in one of Madison’s most prestigious recreation volleyball leagues – for those who dream of playing for the gold medal, but settle for laughs with friends instead. With the first half of the season behind us, the Late Blohmers are definitely not in first place. But […]

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Celebrating 2016 ISTE Best of Show Award Winners

Thousands of spectators flocked to Denver for ISTE 2016 seeking the hottest products for the future of ed tech. Tech & Learning’s prestigious ISTE Best of Show winners have been selected by a panel of educator judges based on largest potential impact in the classroom, ease of use, and creative use of technology. Check out […]

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Flipped Learning Network Rejoins the CB&A Fold

We’ve been longtime proponents of Flipped Learning. Over the last four years, our team has worked alongside Flipped Learning pioneers to help educators across the globe understand and implement this pedagogical approach. And Flipped Learning Network has been there since the beginning. We’ve supported the organization and its mission to spread the positive impact of […]

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ISTE 2016 News Recap

At ISTE 2016 last week, the top ed tech companies announced product releases, partnerships, research and more. To help you stay current, we’ve compiled a recap of the top news coming out of Denver at ISTE 2016: ActivEd Showcases Groundbreaking Walkabouts Platform, Research ActiveEd’s Walkabouts encourages movement in the classroom to aid student learning and […]

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The Best of #ISTE2016

This week was a trip. We trekked to Denver, participated in ISTE, ate Voodoo Doughnuts, experienced Red Rocks Amphitheatre and – most importantly – coordinated opportunities for our clients to share their stories with media at BuzzHub. To recap the action, we compiled a summary of the highlights from the week. Check it out below: [View […]

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