Driving Social Media Engagement With A Central Story – Case Study

Posted on: April 16th, 2014 by Chris Swietlik No Comments

The Situation:
Our client, an honor society for middle and high school students, sought to enhance visibility and increase membership among its target audience through a strong and engaging public relations effort. The client wanted a well-defined social media plan that would increase its Twitter and Facebook followings, using the its national event as a central focus to drive engagement.

The Results:
C. Blohm & Associates (CB&A) developed a comprehensive, multi-faceted campaign that focused on enhancing social media engagement among the... more

People Behind the PR: Kristina Rozenbergs

Posted on: April 4th, 2014 by Olivia Hoff No Comments

CB&A is an agency that values its team, and we hope you enjoy learning a bit more about the people behind the PR.

35164_410686017468_4122831_nDog or cat person: I adopted a rescue cat a few months ago, but I don’t discriminate. If it has fur, I probably like it.

Early riser or night owl: The early bird gets the worm!

Best PR advice you can fit inside of a Tweet: Get up, dress up, show... more

People Behind the PR: Lauren West

Posted on: April 4th, 2014 by Olivia Hoff No Comments

CB&A is an agency that values its team, and we hope you enjoy learning a bit more about the people behind the PR.

Meet Lauren, our new account coordinator!blogphoto_LW

Dog or cat person? Dog. My childhood cat used to scratch me so I’m literally and figuratively scarred.

Early riser or night owl? Usually a night owl.

Best PR advice you can fit inside of a Tweet? Authenticity is key.

Number one song played on your iPod? Jump Around... more

April is Autism Awareness Month

Posted on: April 2nd, 2014 by Andria Casey No Comments

The entire C. Blohm & Associates team will recognize Autism Awareness Month by focusing on both autism awareness and acceptance in April. We look forward to celebrating the incredible strengths of individuals with autism, as well as the families, organizations and products that support these individuals. While these are year-round goals for us, we have a few special things in store for the occasion.

This month marks CB&A’s 1-year anniversary of its Special Needs Division. And each of our special needs... more

CDC Reports Increase in Autism Diagnoses

Posted on: March 28th, 2014 by Olivia Hoff No Comments

autismThe Centers for Disease Control (CDC) released its updated report on the frequency of autism diagnoses, revealing that the number of children with autism spectrum disorder (ASD) continues to rise.

Now, one in 68 children under the age of eight are diagnosed with autism in the United States each year. The report represents an increase in the prevalence of autism since the CDC’s last report in 2012 (based on 2008 data), which... more

Batter Up! The Dairy Dispatch Celebrates the Timeless Tradition of Waffles

Posted on: March 26th, 2014 by Chris Swietlik No Comments

800px-Homemade_waffle_closeupFor everyone who eagerly awaits the smell of freshly baked waffles and warm maple syrup on Saturday mornings – this Dairy Dispatch is for you. Now that we’ve got you thinking about food, let’s feast on some ed tech news.

With toppings that ranged from the classic blueberry to a nutty Nutella spread, the CB&A team mixed it up on March 25 for International Waffle Day. We also cooked up some facts about the history... more

CB&A Selected As Top PR Firm for Fourth Year in a Row

Posted on: March 24th, 2014 by Olivia Hoff 5 Comments

edtechwinnerThis week our team was elated to learn that we earned a 2014 Leadership Award from EdTech Digest, acclaimed online education publication, for the fourth consecutive year. The annual awards program recognizes outstanding solutions—and the best and brightest minds—in education and technology. A distinguished panel of industry influencers and veterans conducted this year’s evaluation proceedings.

We would like to thank EdTech Digest and the other deserving nominees. The energy and determination... more

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