Blog

Four Ways to Approach Education Marketing Like an Olympian

This past weekend, we bid a fond farewell to the 2016 Rio Olympic Games. Although the Olympic Flame has been extinguished, there are takeaways from the Games that can be employed year-round—even in your marketing strategies. In addition to physical strength and endurance, each Olympic sport requires strategic thinking. CB&A has identified key elements of four […]

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CB&A and The Douglas Stewart Company Work to Support 1:1 Learning

As teachers welcome students back to the classroom, we’re happy to welcome The Douglas Stewart Company to our client family. We’ll collaborate with The Douglas Stewart Company to support LocknCharge, a company that specializes in mobile deployments for 1:1 learning. What is The Douglas Stewart Company? The Douglas Stewart Company is the leading distributor and […]

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The Education Orchestra: Lessons Learned at EIS 2016

If you think of education as an orchestra, educators and administrators are the musicians and conductors infusing passion into the song of learning. When experiencing a symphony, the audience is likely attuned to the hypnotically arranged notes instead of thinking about where and how the instruments were made. But let’s spend a minute thinking about […]

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CB&A and Renaissance Learning Put Focus on Student Growth

With the start of the school year right around the corner, we’re busy onboarding and ramping-up a new client: Renaissance Learning. Renaissance Learning has been working with teachers and administrators for decades but the company’s biggest move yet is on the horizon. What is Renaissance Learning? Renaissance Learning is the leader in cloud-based assessment, teaching […]

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Thank you, Karen.

Recall a teacher who made an impact on your future; a teacher who was personally invested in the success of every student. For many of us, Karen Billings has embodied this spirit throughout her years in the classroom and in the education industry. Karen is a visionary. But more importantly, she’s a lifelong teacher and learner. […]

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May the Best Submission Win: SXSWedu PanelPicker

Securing a podium at SXSWedu is no easy feat. Aspiring presenters who submit ideas compete against thousands of others vying for a spot on the Austin-based conference program. To ensure the best and brightest are chosen, SXSWedu invites its vibrant community to get involved. Speakers are selected through the SXSWedu PanelPicker. This process shapes the […]

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People Behind the PR – David Dickinson

CB&A is an agency that values its team, and we hope you enjoy learning a bit more about the people behind the PR. Dog or cat person? Woof, woof. Early riser or night owl? Early riser. Best PR advice you can fit inside a Tweet? When you have a good product, ensure your communications are […]

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Another Trip to Barcelona

Six years ago, PR practitioners from more than 30 countries convened in Barcelona, Spain to establish a new set of best practices for measuring the efficacy of PR campaigns, the Barcelona Principles. Recently, several industry groups reviewed the principles and updated them, producing Barcelona 2.0.

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What Do We Really Know About Game-based Learning?

The University of Michigan conducted a survey in 2014 to determine how teachers felt about games in the classroom, and found that: 90% of teachers believe games motivate students 89% feel games help students reinforce or master previously taught content 59% see games as effective in teaching students new content For education marketers to effectively reach educators […]

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The State of Virtual Reality in K-12 Education

The learning potential of virtual reality in classrooms generated a lot of enthusiasm during ISTE 2016 in Denver. From Google’s $15 Cardboard viewer that utilizes a smartphone to the Samsung VR headsets, teachers were anxious to learn as much as they could about using virtual reality in their classrooms, and education marketers were assessing the […]

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