Blog

Your Email List Isn’t Helping If It’s Not Segmented

People who fill out a form on your website want to learn more about your company. But it doesn’t mean they want everything you have to offer. By carefully segmenting your education marketing email list, you can send thoughtful messages to targeted audiences—dramatically boosting your open, click through and conversion rates. According to the latest […]

Read more...

Ed Marketing Action Alert: School Funding Update

A Senate Committee has approved money for programs President Trump wants to cut. The News  U.S. senators in charge of education spending have approved a budget for FY18 that would preserve funding for key programs the Trump administration wants to cut. The Senate’s budget would fully fund the $2 billion Title II program supporting teacher […]

Read more...

Four Ingredients for Your Next Education Marketing Campaign

All business owners are seeking the “secret recipe” for an education marketing campaign that grows their business. You want people to notice you at the top of the sales funnel, then purchase your product or service at the bottom. While the recipe may vary, there are always four ingredients in every successful strategy: earned media, […]

Read more...

Dollars and Sense: How to Make the ‘F’ in FY18 Flexibility

As funding changes come down the pike for FY18, education vendors should look to enhance flexibility in their offerings. Your team can view this annual process as an opportunity to collaborate more with customers, and confirm that you are fulfilling their needs. To round out our Dollars and Sense series on education policy and advocacy, […]

Read more...

Dollars and Sense: Stay Informed on Edu Policy

Whether you’re ready to take action for education programming or want to be prepared for funding conversations with customers, tapping into the latest education policy trends will increase your confidence. There are a lot of resources to sort through to find the most relevant updates. For the third installment of our “Dollars and Sense” series, […]

Read more...

Fantasy Football and Social Media: The Winning “Players”

What if you viewed social media strategy like fantasy football? Like the thousands of people who play, you probably spent time researching players, adjusting your draft strategy and choosing players who would make you league champion with a year’s worth of bragging rights. We have a lineup of 5 free social media tools that could […]

Read more...

Creating and Maintaining a Content-based Sales Process

We hear from the experts that it’s important to embrace content marketing and integrate it into the sales process, but how exactly? Where does content marketing fit in the traditional sales funnel? To sharpen your sales funnel with content marketing, you need to evaluate the role content plays during each stage of the sales process. […]

Read more...

Driving Sales in an Online World

Educators turn to social media for almost everything they want to know. They’re looking for like-minded teachers and administrators who are talking about the interactions they’ve had with companies and products like yours. There’s no doubt that bloggers and social gurus will expand in number and influence over the next sales cycle. To stay at […]

Read more...

Dollars and Sense: Your Advocacy Guide to Education Funding

The one constant in education, is change. Policy and practices are always evolving, and changes in the federal government bring into focus the key issues in our educational landscape. As FY18 budget appropriations take shape, it’s time to make a positive impact on allocations by advocating for what truly matters in education. In part one […]

Read more...

Three Reasons to Include Customer Voices in Your Marketing Initiatives

In a saturated media market, marketers often ask themselves: How do we get ahead? The answer lies in the people you’ve already won – your customers. Consumers have more power than ever before, and when considering a purchase, they rely on the advice and experience of others. There’s a lot to gain by engaging customer […]

Read more...