Blog

Personalized Learning Tools: Friend or Foe?

Will personalized learning software make teachers less central to instruction and lesson planning? That seems to be the fear among some skeptics. Such learning platforms automatically create individualized learning paths for each student. Based on performance and existing skillsets, virtual personalized learning programs develop lessons and assignments targeted to each student’s individual needs. As innovative […]

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Digital Citizenship – Teaching Students How to Behave Online

Students are growing up in a different world than many of us experienced. They have always had smartphones, tablets and social networks. The Internet is now an important educational tool, and to ensure it remains a positive space of learning, it is important that students are taught digital citizenship skills. Besides being digital natives, kids […]

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Five Emerging E-Learning Trends

Technology is disrupting the education industry. It has transformed traditional approaches and created the opportunity to explore new, improved ways to educate students. Through e-learning (otherwise known as online learning), educators have been able to reach students through new media and more personalized learning in order to fit the lessons to the student’s learning style. […]

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ISTE 2016 Infographic: The Media’s Ed Tech Watchlist

It’s that time of year again! Time to hit the show floor, share the latest product improvements and meet with reporters and members of the education media. But if you work for a special needs or ed tech company planning to attend ISTE, do you know which stories, topics and trends the media wants to […]

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Using Email To Generate Webinar Participation and Sales Leads

The Situation: A CB&A client preparing to host a webinar wished to promote it through a targeted email campaign. The webinar is an important piece of a new business approach providing the chance to walk prospective customers through the benefits of the client’s program. The challenge: to develop new business opportunities by reaching the select […]

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Classrooms Get Social

Are teachers leveraging the power of social media in the classroom? According to a study released by University of Phoenix College of Education at the beginning of the 2015-16 school year, only 13 percent of K-12 teachers have integrated social media into instruction. The study also revealed less than half of K-12 instructors believe social […]

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Harnessing the Power of Connection through LinkedIn – Social Media Breakfast Madison

“Networking is making new friends, keeping up with old ones and helping a friend who needs it.” Standing in front of a room full of Madison-based professionals, Megan Watt, career coach and speaker, opened her Social Media Breakfast keynote exploring the power of connection and explaining how LinkedIn can help people achieve their personal and […]

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Exploring How Special Education Fits into Testing Accountability Under the ESSA

The number of students in special needs programs under the Individuals with Disabilities Act (IDEA) is on the rise. According to the U.S. Department of Education, there were a reported 5.83 million students with disabilities in 2014, a population that outnumbers English Language Learners (ELL) in public schools by 1.4 million.

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The 1-2-3 on 1:1 Classrooms

Students today are surrounded by digital technology at home and in school, and are asked to learn in an “anytime, anywhere” environment. It’s a lot to take on. But it’s also the way of the future, and with the advent of 1:1 classrooms, the trend is for students to have direct access to the tools […]

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Creating Social Media Affection on Valentine’s Day – Case Study

A client recently entered the education market with their new, industry-leading 3D printer, and CB&A was asked to come up with an out-of-the-box idea for Valentine’s Day to educate potential customers about the product. By creating an engaging video with unique content on and supporting it with a targeted advertising campaign, the CB&A digital team was able garner a large number of views, and build engagement with a cost-effective approach.

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