Or, more accurately: Know your company. More about this in a minute.
Top brass from several multi-national corporations doled-out this self-awareness advice to a hot, crowded room of marketing professionals – me included – this month at SXSW Interactive in Austin, Texas.
Titled “Content Marketing vs. Don Draper: The End Of Ads,” the session set out to explore how “real innovation, creative energy and money in digital marketing seems headed away from traditional advertising.”
In advance of Autism Awareness Month in April, we are proud to share that Charlene Blohm has been recognized for her dedication to serving the special needs industry. Last week she earned the 2015 Trendsetter Award from EdTech Digest. The annual awards program recognizes bold leaders who work to advance the education technology landscape.
This year, CB&A is celebrating the... more
Last week, CB&A facilitated the first-ever Certified Education Technology Leader (CETL) Summit during the annual Consortium for School Networking (CoSN) conference in Atlanta. We invited Dennis Pierce, founder of Pierce Publishing, and Jaime Sarrio, education reporter for The Atlanta Journal-Constitution, to lead portions of the Summit.
The Summit focused on communications best practices for education technology leaders. CoSN developed the CETL certification for K-12 district personnel to master the knowledge and skills needed to successfully foster modern learning environments.... more
The arrival of spring brings three new companies to our expanding client family: ORIGO Education, Red Jumper Studio and Toolwire. While we’re waiting for the snow to melt, here’s a short overview of each company and its product offering.
ORIGO Education is focused on all things elementary math education, from traditional printed products to digital interactive resources and professional learning. The company’s feature program, Stepping Stones,... more
At SXSWedu 2015, much of the discussion was about data: Big data, data privacy, how to use data, who gets see data, and everything else in between. And while data is an important issue that seemed to be the only thing anyone was able to agree on. In almost every instance the example of inBloom was brought up, but in th
e two years since it’s... more
The EdTech Digest Award finalists have been announced! The program recognizes the contributions of companies and leaders who work tirelessly to reshape education and create a better learning environment for students.
This year, our own Charlene Blohm has been selected as a finalist for the Trendsetter Award. For more than 20 years, CB&A has specialized in visibility campaigns for the education industry. In 2013, CB&A launched a Special Needs Division, making it the first public relations firm to specialize... more
For the second consecutive year, CB&A is excited to continue its partnership with the State Educational Technology Directors Association (SETDA) as they accept applications for their third cohort of Emerging Private Sector Partnership Program (EPSP) participants. EPSP is a public-private initiative tailored specifically for companies new to the K-12 education and technology marketplace. To keep the program robust, less than 10 companies will be admitted.
CB&A is... more