Blog

CB&A Wins Gold ADDY Award

We’re taking a moment to celebrate CB&A’s success in the midst of a busy season for our team! We’re happy to announce a new award we’re adding to our collection: the coveted Gold ADDY award. This honor recognizes the very best in the Madison-area who are leaders in the field of advertising. This year, CB&A […]

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TCEA Chronicles: Education Technology Highlights from the 2017 Conference

With The Illustrated Texas Dictionary of the English Language in tow, members of the CB&A team recently headed south to Austin for the 37th TCEA Annual Convention and Exposition. It was a welcome reprieve from the chilly Wisconsin weather. At the conference, CB&A hosted Speed Meetings, where we facilitated media connections for clients and gathered […]

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An ambassador program, the human element your brand is missing

It’s the unspoken truth in marketing: When it comes to purchasing decisions, we trust the recommendations of our peers and colleagues above all else. While enthusiastic customers will recommend your product organically, establishing an ambassador program can introduce word-of-mouth marketing to the digital environment. Brand advocates are even more valuable in the education market. Because […]

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Career and Technical Education on the Rise

CTE Month is in full swing. Recently we’ve highlighted emerging trends that promise to be major areas of interest in 2017, and how you can get more involved through programs from the Association of Career and Technical Education (ACTE). What about the professionals working in the trenches each and every day? CTE Month is a […]

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3 Tips to Win the Hearts of Administrators

The ed tech marketplace is a very competitive arena, especially in spring at the height of the K-12 buying cycle. In a world with limited opportunities, how can you get a seat at the school administrator’s table? The answer is simple – build a relationship. Great relationships are based on honesty, trust and communication, and […]

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3 Reasons to Integrate Giving into your Marketing Plan

As we head full swing into 2017, companies are designating dollars to their business objectives and busily planning their marketing calendars. This year, companies face the additional uncertainty that comes with a new president and secretary of education. EdTech CMOs and marketing managers are under extra pressure to act nimbly with their company’s brand messaging […]

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FETC Recap: What’s Hot in Education Technology

Sunshine and palm trees welcomed teachers, technology directors, thought leaders and vendors alike for the 37th annual FETC during the last week of January in Orlando, Florida. Technology is woven into almost every aspect of K-12 education. Tools and products help schools manage instruction, assessments, logistics, student information and everything in between. Key trends at […]

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CTE Month 2017: “Celebrate Today, Own Tomorrow”

February is CTE Month® , when the Association for Career and Technical Education (ACTE) recognizes the dedicated teachers, administrators, students and companies working to make Career and Technical Education (CTE) programs a valuable vocational pathway. This year’s theme is “Celebrate Today, Own Tomorrow,” underlining the importance of readying today’s students to join the workforce of […]

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Paid Social – Understanding the Big Picture

You’ve seen the ads at the top of Google search results, and perhaps dabbled a little in paid media. Online advertising is an enticing world to explore, and has the potential to reach an audience that traditional advertising can miss. Since everything with online advertising can be tracked, campaigns can be managed to generate revenue. Community […]

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Be in the know: When and where to watch the Betsy DeVos confirmation hearing

Today, President-Elect Donald Trump’s nominee for Secretary of Education, Betsy DeVos, will go before the U.S. Senate Committee on Health, Education, Labor & Pensions for her confirmation hearing. During the confirmation hearing DeVos will answer questions from Congressional representatives, both Republican and Democrat, with the intent of providing further insight into what she has planned for the […]

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