Bringing Home the Gold MarCom

Posted on: November 12th, 2014 by Lauren West No Comments
At CB&A we’re a little competitive. We can make a contest out of anything—whether it’s a fierce bag toss game, a sneeze competition or a media placement, our competitive spirit drives us to be successful.

Recently, we were awarded a MarCom Gold Award for a national television media placement. Presented by the Association of Marketing and Communication Professionals, the MarCom Gold Award is reserved for entries that exceed the high standards of the industry norm.... more

Old School is New School (EdNET Part 2 of 3)

Posted on: November 11th, 2014 by Charlene Blohm No Comments

EmailThis is the second post in a three-part series about research conducted by C. Blohm & Associates and Winter Group during focus group sessions at ISTE in Atlanta. Part one covers “Where Educators Get the Scoop on New Products”.

Despite what we’ve all heard about the death of traditional marketing, educators assured us at ISTE that they... more

C. Blohm & Associates Welcomes ABC-CLIO Solutions

Posted on: November 7th, 2014 by Aleesha Halbach No Comments

PastedGraphic-1

C. Blohm & Associates welcomes ABC-CLIO Solutions, an extensive online social studies, science and English language arts reference system, to its expanding client family.

Founded in 1976, ABC-CLIO became a pioneer in computer technology when it developed an online humanities database. In 2000, ABC-CLIO Solutions was launched to provide educational resources to librarians, patrons, educators and students while integrating flipped and blended learning with multimedia and digital content.

Geared towards middle and high... more

Where Educators Get the Scoop on New Products (EdNET Part 1 of 3)

Posted on: November 6th, 2014 by Charlene Blohm No Comments

800px-Classroom_3rd_floorWe asked district and building level educators about their go-to sources for information on products and services when we met with them at ISTE in Atlanta. Their top two responses emphasize that educators continue to value relationships with peers more than any other source of information.

  • PLNs, professional learning networks, continue to be “my first source.” Educators seek out each other’s opinions about what is working in their classrooms and districts. Many of... more

CB&A, PR and Pumpkins, Oh My!

Posted on: October 31st, 2014 by Aleesha Halbach No Comments

Halloween has come and gone, but not before the annual CB&A pumpkin carving contest! Recently, the CB&A team brainstormed their best pumpkin ideas to try and earn the top-tiered prize of “Best of Show.” Each design was meticulously carved and handcrafted to perfection. The team ended up with an array of pumpkins including an owl, the state of Wisconsin and many others. This year CB&A was lucky to have Melissa Wollering, President of the Public Relations Society of America–Madison chapter,... more

People Behind the PR: Aaron Krish

Posted on: October 29th, 2014 by Aleesha Halbach No Comments

CB&A is an agency that values its team, and we hope you enjoy learning a bit more about the people behind the PR.

Aaron

Dog or cat person: Dog. I had a beagle for 14 years when I was younger.

Early riser or night owl? Night owl. I can get up early if I need to and actually enjoy doing so once I’m up, but for the most part... more

CB&A Team Brings Home Three PR Awards

Posted on: October 27th, 2014 by Saul Hafenbredl No Comments

Last week, members of the CB&A team attended the Public Relations Society of America (PRSA) Madison Alchemy Awards ceremony. The annual award program honors exceptional communication tactics, strategies and campaigns.

CB&A received three awards for its work in public affairs, social media and media relations.

The team earned an Award of Excellence for its development and management of a successful thought leadership campaign for John D. Harrington, CEO of Funds For Learning. The agency assisted in raising his profile on the issue... more

Page 1 of 5312345...102030...Last »