The People Behind the PR: Lauren Rothering
Each week we’ll feature a Q&A with one member of our dynamic team. CB&A is an agency that values its employees, and we hope you enjoy learning a bit more about the people behind the PR.
Lauren is an Account Coordinator at CB&A. She joined the team in May 2011.
Dogs or cats? Neither…I’m not really a pet person. I’m not heartless... more
StudyBlue Helps Students Express Gratitude with ‘Cards For Teachers’
“Columbus sailed the ocean blue, 6 x 7 is 42.” I remember reciting that and many other clever sayings when learning my times table in second grade. Even as an adult, I find myself repeating those sayings in my head, and think back to my second grade teacher who helped me when I was struggling with multiplication. Educators like her, who forever impact a student’s life,... more
CB&A Welcomes Two New Team Members
CB&A was founded on the belief that all students deserve a quality education. Each day we strive to uphold our guiding principles and passion for education to achieve visibility for the clients we serve. When expanding the CB&A team, we look for dynamic, talented and passionate individuals who share these same values.
On that note, we would like to welcome Account Executive Betsy Francoeur and Account Coordinator... more
Ed Tech Industry Summit: Bridging K-12 and Postsecondary
The ninth annual Ed Tech Industry Summit (ETIS), hosted by Software & Information Industry Association (SIIA), will be held on May 6-8 at The Palace Hotel in San Francisco. ETIS is the nation’s leading education technology conference, and the Summit will be featuring sessions on topics specific to “bridging K-12 and postsecondary,” including a special emphasis on gaming.
Conference attendees will have the opportunity to participate in sessions, and learn more about industry trends such as social media, and... more
CB&A Celebrates Two Staff Promotions
CB&A is passionate about the value of education and giving all children a chance to succeed. We achieve visibility for our clients by sharing the positive stories that occur in classrooms around the country each day. These quality principles are part of CB&A’s DNA, and our team endeavors to uphold them at every turn.
With that in mind, we’re pleased to announce the promotions of Emily Embury and Martha Jacobs. Emily and Martha exemplify CB&A’s core values on a daily basis,... more
From Frat Row to SEO
It’s hard to believe I’ve been out of college for almost a year. Well, sort of halfway out of college. I moved to Madison last May and chose an apartment complex on UW-Madison’s frat row—partly because rent was reasonable, and partly because of its proximity to downtown Madison and all its spoils. This past year, while I’ve been adjusting to “adult life”, my neighbors have been reveling in college immaturity with loud nights, game day fun and lots of hip-hop... more
Earth Day 2012: Our Pledge
On April 22, more than one billion people around the globe will participate in Earth Day 2012 and help Mobilize the Earth™. For over 40 years, Earth Day has served as a launching platform for community action, environmental advocacy, and green lifestyle changes.
To support A Billion Acts of Green®, a campaign initiated by the Earth Day Network encouraging people to undertake acts of environmental service, the C. Blohm & Associates team pledges to volunteer to plant food for... more

