CB&A is an agency that values its team, and we hope you enjoy learning a bit more about the people behind the PR.
Meet Eric, our newest Account Manager!
1. Dogs or cats?
I’m a dog person. My family currently includes an Australian shepherd and a beagle/German shepherd mix.
2. Morning or night person?
I’m definitely a morning person. In fact, I can’t remember the last time my alarm actually went off on its own; I’m always up before that
Enough with the hashtags, you might say. This isn’t Twitter.
Right you are. Marketers have used and abused hashtags, deploying them unusually, inappropriately and obnoxiously. Fortunately, the overkill birthed some comic relief. But, annoying as they can sometimes be, hashtags represent an opportunity for PR pros.
Discussion of hashtags – and social media in general – dominated presentations during this year’s PRSA International Conference in Philadelphia. In one particularly interesting session, Sarah Skerik (@sarahskerik) of PR Newswire (@prnewswire) laid the foundation of what... more
Smart Secrets to Media Pitching: Key Takeaways from PRSA International Conference Session with Michael Smart
While attending the 2013 PRSA International Conference in Philadelphia last month, I sat in on a session led by pitching expert Michael Smart. During his session, “New Secrets of Media Relations Success,” Michael explored a variety of strategies that have helped PR practitioners land coverage on Good Morning America, The Today Show and CBS This Morning – all relatively difficult platforms to reach.
Of all the sessions I attended at the conference, Michael’s left me most inspired. Pitching has, at... more
Headquartered in our backyard of Madison, American Family Insurance is a Fortune 500 company that is well-regarded for its effective use of social media. The CB&A team jumped at the opportunity to get a behind-the-scenes glimpse at Social Media Breakfast. Michele Wingate, social media manager for American Family Insurance, spoke about the evolution of social media metrics and how the company’s social media program integrates owned, paid and earned media to support the overall brand strategy. American Family Insurance... more
Of all the social media channels out there, LinkedIn might be the most difficult to use on a daily basis. You can post statuses to Facebook, send out tweets, and pin items on Pinterest, but how should you—or your company—be using LinkedIn?
During the PR & Social Media Summit at Marqutte University, I sat in on a session presented by Wayne Breitbarth, CEO of Power Formula, LLC. Breitbarth is the former president of an... more
When it comes to PR, creating content is a given. These days, content comes in myriad forms, and goes beyond your basic press release, white paper or social media post. Whether it’s for a client or the agency, writing and creating is an integral part of most people’s days. The caveat, however, is if you’re writing with panache. With impact. With purpose. AKA, is your content good?
Recently, the CB&A team held it’s annual pumpkin carving contest. Armed with bright ideas, stencils and a couple of pointy objects, we set to work bringing our creations to life. We were lucky enough to have Tom Wellman from Wisconsin Bank & Trust join us as our celebrity judge. Everyone turned out to be a winner as he handed out prizes in categories like “Best Pop-Culture Pumpkin,” “Scariest Pumpkin,” and “Friendliest Pumpkin” among others. Take a look at our Vine from the... more