September 17, 2018
Spread the Message: How to Build Employee Advocacy on Social Media
What was once personal is now digital. Employee advocacy has shifted from being something done…
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September 7, 2018
Plan Your Marketing Budget: Tools and Trends for 2019
As you execute the second half of your 2018 education marketing plan, it’s time to…
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July 23, 2018
6 Easy Ways to Integrate Social Media into Your Company’s Sales Efforts
Utilize social media insights to drive your education marketing strategy. Photo credit: Unsplash via @nordwood…
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July 17, 2018
The Anatomy of an Effective Education Marketing Email
There are several essential pieces for successful education marketing emails. Photo courtesy of Pixabay. For…
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July 11, 2018
Essential Metrics to Measure Your Back-To-School Success
Your back-to-school campaign is about to kick off – but when it’s over, how will…
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July 3, 2018
7 Summer To-Do’s to Increase Your Sales Next School Year
School is out for the summer! Well, for students perhaps, but for education technology marketers…
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June 5, 2018
Your ISTE Game Plan for Education Marketing Success
Soon, thousands of educators will flock to Chicago for ISTE 2018, the ed tech industry’s…
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May 29, 2018
Education PR & Content Marketing: 3 Ways to Combine for Maximum Shine
Where does content marketing fit into your education PR strategy? In working with companies on…
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May 25, 2018
Grateful and Gratified
Reflections on Receiving a 2018 Governor’s Trailblazer Award for Wisconsin Women in Business No one…
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May 14, 2018
Education Marketing Action Alert: What You Need to Know about GDPR
THE NEWS At the end of May, the European Union’s (EU) General Data Protection Regulation…
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April 30, 2018
Why Education Marketing Needs Social Media Advertising
With the recent focus on Facebook’s changing algorithm, you may wonder if including social media…
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April 18, 2018
How to Increase Education Marketing Conversions with A/B Testing
One thing we know about successful education marketing is that our audience keeps us guessing.…
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April 9, 2018
Blohm to Receive Governor’s Trailblazer Award
As seen in The Herald-Independent... Charlene Blohm, president and CEO of C. Blohm & Associates…
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April 4, 2018
Education Marketing Action Alert: Ed Tech Gets a $700M Boost
The News Lawmakers have finally resolved their stalemate over the 2018 federal budget, and there’s…
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March 27, 2018
Follow the News for Timely Education Marketing Content
Creating content that attracts an audience engaged is tricky enough. Holding that audience’s attention is…
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March 13, 2018
Seal the Deal: Maximize Your Education Marketing Efforts After the Conference
ISTE, SXSW EDU, FETC, ATIA, TCEA – once you’ve navigated the alphabet soup of education…
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February 22, 2018
Education Marketing Action Alert: Two Government Shutdowns Later…
The News Two government shutdowns later, what have we learned about the federal education budget…
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February 13, 2018
Facebook Zero: What Marketers Need to Know
As an education marketing professional, you may have been warned “don’t build a house on…
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January 30, 2018
Add Value to Your Brand with Native Advertising
Education marketers have more advertising options than ever. Consequently, educators are deluged with brand messages…
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