October 19, 2023

3 Steps to Uncover Your Brand’s Differentiator in a Crowded Education Marketplace

Discovering your brand’s positioning  to establish a foothold in the education marketplace takes time, patience, and above all — listening.

Kelsea Kierstead
Metrics for EdTech Marketing
September 10, 2023

Education Public Relations & Content Marketing: 3 Ways to Combine for Maximum Shine

Where does content marketing fit into your education public relations strategy? In working with companies on their education marketing, we’ve…

Kelsea Kierstead
photo of dark-skinned middle-aged teacher with glasses and medium length curly hair standing at the front of a classroom and pointing to a student to call on them.
September 8, 2023

ESSER Ends in 2024: 5 Tips for Customer Retention and Renewal

School districts have until September 2024 to obligate dollars from the third and final tranche of the Elementary and Secondary…

Saul Hafenbredl
August 3, 2023

Key Takeaways From the 2023 Education Writers Association Seminar

One privilege of specializing in the K-12 & Higher Ed market is the relationships we’ve built with a wide range…

Ken Stoflet
close-up photo of two people shaking hands with business shirt cuffs
June 6, 2023

How to Strengthen the Partnership Between Education Sales and Marketing to Maximize Results

Closing sales and achieving customer loyalty requires harmony between your education sales and marketing teams. Even though both share the…

Saul Hafenbredl
ASU+GSV logo on purple background
May 26, 2023

2023 ASU+GSV Summit: Top EdTech Marketing Takeaways

Two members of CB&A’s executive team, Jeremy Cesarec, content director, and Saul Hafenbredl, senior director of business strategy & development,…

C. Blohm & Associates
student sitting at classroom desk with chin in hand and neutral expression
May 19, 2023

To Advance Equity, Education Marketers Must First Understand It. Here’s How.

Are your products and services, professional development programs and marketing efforts helping schools achieve equity for all students? Education vendors…

Kelsea Kierstead
individual utilizing ChatGPT capabilities for a project on a laptop
May 9, 2023

How Education Leaders Think Generative AI Will Impact Classroom Learning

With the recent launch of ChatGPT, generative artificial intelligence entered the chat (pun intended) in a big way, and commentators…

Jeremy Cesarec
May 4, 2023

This is What Education Marketing Leaders Are Hearing From Customers About ChatGPT

The release of ChatGPT in November 2022 was a watershed moment for generative AI (aka tools that use artificial intelligence…

Jeremy Cesarec
April 12, 2023

How to Make the Most of Your 2023 Education Conference Experience

After a few years of disruption from COVID, in-person conferences and events are back in full swing. As our annual…

C. Blohm & Associates