Education PR - Public Relations for Edtech

December 3, 2019

Edtech Crisis Management: Safeguarding Student Data

Crisis Management Starts with Preparation In the first six months of 2019, more than 3,800 data breaches were reported in the United States, with eight…

Lauren West

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Education

November 11, 2019

2020 Education Marketing Trends Survey

Calling all business owners and marketers to complete our 2020 education marketing trends survey! Hello fellow marketers and business owners. I’m seeking your wisdom, and…

Charlene Blohm

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CB&A News

November 5, 2019

Inbound 2019 – Marketing Insights to Leverage

Hear from experts who spoke at Inbound 2019 This Fall, over 25,000 marketing minds flocked to Boston for the annual HubSpot Inbound 2019 Conference. This…

Steven Miller

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Education Marketing Trends

October 8, 2019

Opt-In Email – Expert Answers to 9 Frequently Asked Questions

Where to start when planning an opt-in email campaign The benefits of leveraging email in your 2020 marketing strategy are clear and plentiful. Active email…

Emily Embury

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Education Marketing Trends

October 2, 2019

7 Must-Have EdTech Marketing Analytics for Year-End Reporting

It’s November. For us in Wisconsin, that means one thing. Snow. For edtech marketing professionals, it means something less chilling: year-end reporting. It’s time to…

Emily Embury

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CB&A NewsFeatured

September 19, 2019

CB&A Earns Coveted Spot in Madison’s ‘Best Places to Work’

CB&A Recognized on Best of Madison 2019 List Fifteen years ago, CB&A relocated to Madison, Wisconsin because of its unique atmosphere. Madison offers a small-town…

Chloe Dechow

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FeaturedSocial Media For Education

August 28, 2019

Education Influencers: What and Who to Avoid Online

(Catch up if you missed it: Part I: Best Practices for Collaborating with Social Media Influencers.) Social Media Influencers Part Two: With great influence comes…

Steven Miller

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Social Media For Education

August 14, 2019

How to Leverage Social Media for Sales in the Education Industry

Social media for sales: nurturing leads & closing deals Social media is more than a way to connect with friends and family, it’s also a…

Emily Embury

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FeaturedSocial Media For Education

August 1, 2019

Best Practices for Collaborating with Social Media Influencers

How to maximize influencer projects in education In the education market, brands must exceed expectations to make an impact on educators, administrators, and most importantly,…

Steven Miller

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Education PR - Public Relations for EdtechFeatured

June 21, 2019

Journalism Advocacy: 5 Ways to Support Journalists

Competing for oxygen in the education atmosphere may seem like rocket science, but it’s not. To make the best possible first impression in the marketplace,…

Chloe Dechow

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Education Marketing Trends

May 29, 2019

Brand Marketing: 6 Ways to Stay Relevant

Brand Marketing Tips to Stand Above the Crowd We won’t lie to you: the marketing ecosystem in nearly every industry is crowded – thousands of…

Steven Miller

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Education PR - Public Relations for Edtech

May 16, 2019

How to Build a Winning Public Relations Crisis Strategy

Competing for oxygen in the education atmosphere may seem like rocket science, but it’s not. To make the best possible first impression in the marketplace,…

Chloe Dechow

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Education Marketing Trends

April 24, 2019

Why You Need a HubSpot Onboarding Plan

Five Steps to Maximize Your CRM Adoption Adopting a customer relationship management (CRM) or marketing automation platform such as HubSpot requires a significant investment of…

Steven Miller

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Education Marketing Trends

April 9, 2019

The Benefits of Running a Focus Group at an EdTech Conference

Standing out in today’s digital world can be a challenge. With every inch of screen space shouting at you to do this or buy that,…

Lauren West

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The man who stops advertising to save money is like a man who stops a clock to save time.

Henry Ford

Education Marketing Trends

March 11, 2019

Seven Ways to Drive Leads at ISTE 2019

At the end of June, the edtech industry will converge on Philadelphia for the ISTE 2019 conference to discuss the future of the industry, to…

Charlene Blohm

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Social Media For Education

February 26, 2019

Four Ways to Leverage Social Media Advertising in 2019

Changes to social media algorithms, more time spent on mobile and digital platforms, and advanced targeting capabilities have moved social media advertising from “nice to…

Steven Miller

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Education Marketing Trends

February 4, 2019

Six Topics to Consider When Launching a Website

Many organizations begin a new year with a list of objectives, business goals and projects they would like to achieve. It’s best practice to redesign…

Danny Paulmeyer

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Education PR - Public Relations for Edtech

January 21, 2019

A Down-to-Earth PR Strategy for an Out-of-This-World Product Launch Strategy

Competing for oxygen in the education atmosphere may seem like rocket science, but it’s not. To make the best possible first impression in the marketplace,…

Chloe Dechow

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Education PR - Public Relations for Edtech

January 15, 2019

Three Communication Tips When Heading into a Merger or Acquisition

Whether it’s two companies combining to share resources, an industry giant absorbing a smaller competitor or something in between – mergers and acquisitions in the…

Saul Hafenbredl

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