Public Relations
May 29, 2018

Education PR & Content Marketing: 3 Ways to Combine for Maximum Shine

Where does content marketing fit into your education PR strategy? In working with companies on…
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Education
May 25, 2018

Grateful and Gratified

Reflections on Receiving a 2018 Governor’s Trailblazer Award for Wisconsin Women in Business No one…
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Education marketing action alert
Marketing
May 14, 2018

Education Marketing Action Alert: What You Need to Know about GDPR

THE NEWS At the end of May, the European Union’s (EU) General Data Protection Regulation…
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April 30, 2018

Why Education Marketing Needs Social Media Advertising

With the recent focus on Facebook’s changing algorithm, you may wonder if including social media…
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Marketing
April 18, 2018

How to Increase Education Marketing Conversions with A/B Testing

One thing we know about successful education marketing is that our audience keeps us guessing.…
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Education marketing action alert
Marketing
April 4, 2018

Education Marketing Action Alert: Ed Tech Gets a $700M Boost

The News Lawmakers have finally resolved their stalemate over the 2018 federal budget, and there’s…
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Public Relations
March 27, 2018

Follow the News for Timely Education Marketing Content

Creating content that attracts an audience engaged is tricky enough. Holding that audience’s attention is…
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Meetings during conferences can play an important role in your education marketing efforts.
Public Relations
March 13, 2018

Seal the Deal: Maximize Your Education Marketing Efforts After the Conference

ISTE, SXSW EDU, FETC, ATIA, TCEA – once you’ve navigated the alphabet soup of education…
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Education marketing action alert
Marketing
February 22, 2018

Education Marketing Action Alert: Two Government Shutdowns Later…

The News Two government shutdowns later, what have we learned about the federal education budget…
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The impact of Facebook's algorithms change on education marketing.
February 13, 2018

Facebook Zero: What Marketers Need to Know

As an education marketing professional, you may have been warned “don’t build a house on…
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Marketing
January 30, 2018

Add Value to Your Brand with Native Advertising

Education marketers have more advertising options than ever. Consequently, educators are deluged with brand messages…
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Education marketing action alert
Marketing
January 19, 2018

Education Marketing Action Alert: New Federal Tax Law’s Impact on K-12

The News President Donald Trump recently signed the major tax bill into federal law. The…
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Incorporating LinkedIn into your education marketing
January 16, 2018

How LinkedIn Fits into Your Education Marketing Strategy

With 13 million company pages and 81 percent of B2B companies using the platform for…
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Improving your education marketing strategy by streamlining your content development process.
Content
January 8, 2018

Four Ways to Streamline Your Content Development Process

Content development is a vital part of any education marketing strategy. It keeps your website…
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Content
December 14, 2017

Turn Every Call to Action into a Lead-generating Tool

As an education marketer, the goal of your education marketing strategy is to increase leads…
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