October 16, 2018
The 2019 Marketing Planning Series: Budget Goal Setting
“Setting marketing budgets is easy!” -No marketing professional ever. In fact, you’ve most likely learned…
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October 10, 2018
Go Big or Go Home: Working with National Media
You’ve struck gold. One of your organization’s products, people or initiatives grabbed the attention of…
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October 5, 2018
The Road Map to Your Road Map: The Marketing Audit
With an ever-changing digital world, and the shortening attention span of consumers, it’s crucial to…
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October 3, 2018
Education Marketing Action Alert: Congress Passes Education Budget
Congress passed an FY19 spending bill shortly before the start of the new fiscal year…
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September 17, 2018
Spread the Message: How to Build Employee Advocacy on Social Media
What was once personal is now digital. Employee advocacy has shifted from being something done…
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September 7, 2018
Plan Your Marketing Budget: Tools and Trends for 2019
As you execute the second half of your 2018 education marketing plan, it’s time to…
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July 23, 2018
6 Easy Ways to Integrate Social Media into Your Company’s Sales Efforts
Utilize social media insights to drive your education marketing strategy. Photo credit: Unsplash via @nordwood…
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July 17, 2018
The Anatomy of an Effective Education Marketing Email
There are several essential pieces for successful education marketing emails. Photo courtesy of Pixabay. For…
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July 11, 2018
Essential Metrics to Measure Your Back-To-School Success
Your back-to-school campaign is about to kick off – but when it’s over, how will…
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July 3, 2018
7 Summer To-Do’s to Increase Your Sales Next School Year
School is out for the summer! Well, for students perhaps, but for education technology marketers…
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June 23, 2018
CB&A presents at SETDA’s Emerging Technologies Forum
The weekend before the education technology world gathered at ISTE, some of the most promising…
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June 5, 2018
Your ISTE Game Plan for Education Marketing Success
Soon, thousands of educators will flock to Chicago for ISTE 2018, the ed tech industry’s…
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May 29, 2018
Education Public Relations & Content Marketing: 3 Ways to Combine for Maximum Shine
Where does content marketing fit into your education public relations strategy? In working with companies…
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May 25, 2018
Grateful and Gratified
Reflections on Receiving a 2018 Governor’s Trailblazer Award for Wisconsin Women in Business No one…
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May 14, 2018
Education Marketing Action Alert: What You Need to Know about GDPR
THE NEWS At the end of May, the European Union’s (EU) General Data Protection Regulation…
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April 30, 2018
Why Education Marketing Needs Social Media Advertising
With the recent focus on Facebook’s changing algorithm, you may wonder if including social media…
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April 18, 2018
How to Increase Education Marketing Conversions with A/B Testing
One thing we know about successful education marketing is that our audience keeps us guessing.…
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