How to Strengthen the Partnership Between Education Sales and Marketing to Maximize Results
Closing sales and achieving customer loyalty requires harmony between your education sales and marketing teams. Even though both share the…
2023 ASU+GSV Summit: Top EdTech Marketing Takeaways
Two members of CB&A’s executive team, Jeremy Cesarec, content director, and Saul Hafenbredl, senior director of business strategy & development,…
To Advance Equity, Education Marketers Must First Understand It. Here’s How.
Are your products and services, professional development programs and marketing efforts helping schools achieve equity for all students? Education vendors…
How Education Leaders Think Generative AI Will Impact Classroom Learning
With the recent launch of ChatGPT, generative artificial intelligence entered the chat (pun intended) in a big way, and commentators…
This is What Education Marketing Leaders Are Hearing From Customers About ChatGPT
The release of ChatGPT in November 2022 was a watershed moment for generative AI (aka tools that use artificial intelligence…
How to Make the Most of Your 2023 Education Conference Experience
After a few years of disruption from COVID, in-person conferences and events are back in full swing. As our annual…
The Top 2023 Education Policy & Funding Updates Business-to-Education Organizations Need to Know
I recently had the pleasure of hosting a CB&A Expert Series event with Sara Kloek, vice president, education and children’s…
EdTech Digest Names CB&A Strategy Manager Kelsea Kierstead a 2023 Top 100 Influencer in EdTech
EdTech Digest just announced that they have named CB&A’s Strategy Manager Kelsea Kierstead to their 2023 Top 100 Influencers in…
Our Survey Says: Business-to-Education Marketers Foresee Industry Growth Ahead
Business-to-education marketers (B2E) are overwhelmingly optimistic about the health of the education industry and their own company’s prospects for growth…
Three Takeaways from Our 2023 Survey of Business-to-Education Marketers That Will Set You up for Success
In our 2023 survey of business-to-education (B2E) marketers, we asked respondents how their marketing has changed as a result of…