November 20, 2018
The 2019 Marketing Planning Series: Content Tools and Trends
The need for content marketing in education can be summed up in one quote by…
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November 15, 2018
Achieving EdTech Revenue Goals Through Sales and Marketing Collaboration
Selling to K-12 school districts, administrators and teachers demands more than just showing up at…
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November 13, 2018
The 2019 Marketing Planning Series: Email Marketing Tools and Trends
There’s a reason why your email inbox is flooded with messages from different companies: Email…
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October 29, 2018
The 2019 Marketing Planning Series: Education PR Tools and Trends
Determining a budget based on your company’s overall priorities and goals is one thing– making…
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October 16, 2018
The 2019 Marketing Planning Series: Budget Goal Setting
“Setting marketing budgets is easy!” -No marketing professional ever. In fact, you’ve most likely learned…
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October 10, 2018
Go Big or Go Home: Working with National Media
You’ve struck gold. One of your organization’s products, people or initiatives grabbed the attention of…
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October 5, 2018
The Road Map to Your Road Map: The Marketing Audit
With an ever-changing digital world, and the shortening attention span of consumers, it’s crucial to…
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October 3, 2018
Education Marketing Action Alert: Congress Passes Education Budget
Congress passed an FY19 spending bill shortly before the start of the new fiscal year…
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September 17, 2018
Spread the Message: How to Build Employee Advocacy on Social Media
What was once personal is now digital. Employee advocacy has shifted from being something done…
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September 7, 2018
Plan Your Marketing Budget: Tools and Trends for 2019
As you execute the second half of your 2018 education marketing plan, it’s time to…
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July 23, 2018
6 Easy Ways to Integrate Social Media into Your Company’s Sales Efforts
Utilize social media insights to drive your education marketing strategy. Photo credit: Unsplash via @nordwood…
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July 17, 2018
The Anatomy of an Effective Education Marketing Email
There are several essential pieces for successful education marketing emails. Photo courtesy of Pixabay. For…
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July 11, 2018
Essential Metrics to Measure Your Back-To-School Success
Your back-to-school campaign is about to kick off – but when it’s over, how will…
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July 3, 2018
7 Summer To-Do’s to Increase Your Sales Next School Year
School is out for the summer! Well, for students perhaps, but for education technology marketers…
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June 23, 2018
CB&A presents at SETDA’s Emerging Technologies Forum
The weekend before the education technology world gathered at ISTE, some of the most promising…
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June 5, 2018
Your ISTE Game Plan for Education Marketing Success
Soon, thousands of educators will flock to Chicago for ISTE 2018, the ed tech industry’s…
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May 29, 2018
Education Public Relations & Content Marketing: 3 Ways to Combine for Maximum Shine
Where does content marketing fit into your education public relations strategy? In working with companies…
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