Global independent marketing and communications firm, FINN Partners, has acquired C. Blohm & Associates, Inc. The firm will be known as CB&A, A FINN Partners Company, and work alongside FINN’s existing PreK-12 and Higher Education practices.
Emily Embury, who is responsible for client acquisition and retention, staff management and development, and business administration will join FINN Partners as a senior partner, integrating CB&A into the Midwest region and collaborating with the agency’s global Education and B2B Tech and Services groups. CB&A founder Charlene Blohm will continue with FINN Partners and add velocity to business development and industry thought leadership initiatives to support our agency and our clients. Emily and Charlene will report to founding managing partner and Midwest lead Dan Pooley and become part of the FINN Partners Midwest management team. The entire CB&A team will make the transition.
“This is a very exciting time for education, and we chose to join FINN to expand our ability to serve clients as we deliver PR and content marketing campaigns that meet their evolving and expanding needs,” said Charlene Blohm, CB&A founder. “Education is at an interesting crossroads. There is a tremendous opportunity to partner with education companies for media relations, communications, thought leadership and strategic content. The pandemic accelerated the need for learning of all kinds, and we believe education shines when students at all levels and ages – from early childhood to high school, and universities to corporations – get the greatest materials and resources they need to be better and brighter. From our first conversation with Peter Finn, it was clear that our core values, culture and expertise were aligned.”
Peter Finn, founder and CEO of FINN Partners commented, “FINN already has one of the leading Education practices in the industry and joining forces with CB&A amplifies our ability to serve clients across the full spectrum of growing needs in the sector. We have a powerful legacy in the education sector, specifically with colleges and universities, policy makers, philanthropy and clients focused across early childhood, primary and secondary education. FINN is also very strong in the technology sector. Now we can deepen our bench in B2B education and expand our ability to support clients in education technology, one of the fastest growing and increasingly important areas of education.”
For more about today’s news, access the full press release here.