30 Years of Education Marketing
Communications

With 30+ years in education marketing & PR, we’ve earned the right to be confident we can positively impact your education company’s future. Because as the world of education changes, so do we.

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Fulfill Your Brand’s Mission

Our time-tested, adaptive approach helps you meet your marketing objectives so you can ultimately fulfill your brand’s mission to improve the lives of students and educators.

Education Marketing Strategy

We hone in on the positioning and messaging that amplify your value proposition and competitive advantage to educators, administrators, and investors.

Education Public Relations

To market your mission, you need your community’s trust. We have the PR connections to build awareness and positive sentiment, securing your position as an education industry leader.

Education Content Marketing

We create short and long-form content with strategic plans for promotion and distribution to your target audience. 

Case Studies

BloomBoard

Targeted PR campaigns across three states highlight educator advancement programs and increase new educator enrollments.

Goal

BloomBoard partnered with CB&A to increase awareness and drive participation in the company’s micro-credential-based programs in Kentucky, Illinois and Oklahoma.

Results

Through three state-specific PR campaigns, CB&A secured local coverage in Kentucky, Illinois and Oklahoma about BloomBoard’s micro-credential-based programs—significantly increasing new educator enrollments in each state.

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Ask an Admin Anything

Hear what our panel of district and school administrators are focused on in 2024.

Saul Hafenbredl, partner at CB&A, A FINN Partners Company, hosted a panel of administrators from across the U.S. to answer questions submitted by the business-to-education (B2E) community.

Topics covered include: 

  • Post-ESSER budgeting plans
  • Strategic priorities
  • Purchasing decisions + vendor relationships
  • School climate

View the 45-minute webinar to get up-to-speed on what administrators are focused on right now.

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Insights

See What Our Experts Are Saying

Ask an Administrator Anything Recap: Administrators Reveal Top Priorities for the Post-ESSER Era

| Education Content Marketing, Education Marketing Strategy, Education Public Relation, Education Trends | No Comments
Learn what K12 administrators shared during our recent live roundtable event.

Video: Ask an Administrator Anything

| Education Content Marketing, Education Marketing Strategy, Education Public Relation, Education Trends | No Comments
Hear firsthand what administrators are focused on right now, in this 45-minute video recording of our latest CB&A Expert Series…
Image of adult writing with their left hand on a large dry erase board.

Pitching Newsworthy Stories: 4 Tips to Leverage Your Education Brand’s UVP for Earned Media Placement

| Education Marketing Strategy, Education Public Relation | No Comments
Identifying your brand's unique value proposition is a great first step. Next you'll need to effectively leverage it to attract…