![The impact of Facebook's algorithms change on education marketing.](https://www.cblohm.com/wp-content/uploads/2018/02/facebook-1024x561.jpg)
Facebook Zero: What Marketers Need to Know
As an education marketing professional, you may have been warned “don’t build a house on rented land.” In other words,…
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Add Value to Your Brand with Native Advertising
Education marketers have more advertising options than ever. Consequently, educators are deluged with brand messages every day. Emails, sponsored social…
![Incorporating LinkedIn into your education marketing](https://www.cblohm.com/wp-content/uploads/2018/01/network.jpeg)
How LinkedIn Fits into Your Education Marketing Strategy
With 13 million company pages and 81 percent of B2B companies using the platform for new product launches, LinkedIn has…
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Turn Every Call to Action into a Lead-generating Tool
As an education marketer, the goal of your education marketing strategy is to increase leads and identify new customers. Driving…
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SEO: Dead or Alive?
Search Engine Optimization, or SEO, is the process of attempting to improve your website rankings with popular search engines such…
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We Turned Down a Monthly Forbes.com Column. Here’s Why.
Forbes Media recruited us to join its Agency Council. Ethical concerns guided our decision to decline. The offer According…
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Paid Social – Understanding the Big Picture
You’ve seen the ads at the top of Google search results, and perhaps dabbled a little in paid media. Online…