The 2019 Marketing Planning Series.
October 29, 2018

The 2019 Marketing Planning Series: Education PR Tools and Trends

Determining a budget based on your company’s overall priorities and goals is one thing– making sure you’re at the forefront of the marketing trends that will help you achieve those goals is another. Often, it seems like you’ve just mastered the newest marketing channel or tactic that will help build awareness or contribute to leads and sales–and then something else comes along that affects your preparations.

Caitlin Ledger
The 2019 Marketing Planning Series.
October 16, 2018

The 2019 Marketing Planning Series: Budget Goal Setting

“Setting marketing budgets is easy!” -No marketing professional ever. In fact, you’ve most likely learned it’s the exact opposite. There are many factors to consider, and they may change from year to year depending on the strategic initiatives of your organization.

Emily Embury
October 5, 2018

The Road Map to Your Road Map: The Marketing Audit

With an ever-changing digital world, and the shortening attention span of consumers, it’s crucial to regularly assess your marketing efforts—such as strategic planning, social media, content marketing, email marketing and measurement.

Kendall Riskedal
July 17, 2018

The Anatomy of an Effective Education Marketing Email

For many education marketing companies, email is still one of the best and most cost-efficient ways to get a message…

Lauren Reid
July 11, 2018

Essential Metrics to Measure Your Back-To-School Success

Your back-to-school campaign is about to kick off – but when it’s over, how will you know if it was…

Danny Paulmeyer
July 3, 2018

7 Summer To-Do’s to Increase Your Sales Next School Year

School is out for the summer! Well, for students perhaps, but for education technology marketers and companies, the summer is…

Kevin Custer and Rita Ferrandino
June 5, 2018

Your ISTE Game Plan for Education Marketing Success

Soon, thousands of educators will flock to Chicago for ISTE 2018, the ed tech industry’s largest trade show. Attendees will…

Chloe Dechow
Education marketing action alert
May 14, 2018

Education Marketing Action Alert: What You Need to Know about GDPR

THE NEWS At the end of May, the European Union’s (EU) General Data Protection Regulation (GDPR) will usher in a…

Charlene Blohm
April 30, 2018

Why Education Marketing Needs Social Media Advertising

With the recent focus on Facebook’s changing algorithm, you may wonder if including social media advertising in your education marketing…

Danny Paulmeyer
April 18, 2018

How to Increase Education Marketing Conversions with A/B Testing

One thing we know about successful education marketing is that our audience keeps us guessing. There are often differences between…

Lauren Reid