April 27, 2016

Exploring How Special Education Fits into Testing Accountability Under the ESSA

The number of students in special needs programs under the Individuals with Disabilities Act (IDEA) is on the rise. According to the U.S. Department of Education, there were a reported 5.83 million students with disabilities in 2014, a population that outnumbers English Language Learners (ELL) in public schools by 1.4 million.

Kelsea Kierstead
March 8, 2016

Storytelling to Engage Audiences — Case Study

A client that creates robots to teach K-5 students foundational skills in computer coding wanted to build credibility in the education sector and distinguish its products as not simply toys, but hands-on learning tools. To accomplish these goals, CB&A created a media strategy leveraging real-life stories from classrooms, teachers and thought leaders.

Lydia Jerabek
October 8, 2015

Thought Leadership at the National Press Club – Case Study

A client that develops robots and curriculum to help children on the autism spectrum sought to establish itself as a thought leader by presenting at a National Press Club (NPC) event in Washington, D.C. CB&A facilitated the speaking opportunity, and developed a strategic media relations plan to further leverage the event.

Lauren West
August 1, 2014

Special Education Innovations From ISTE: An eSchool News Reflection

It’s been a month since ISTE 2014, but we’re still beaming from the Special Education Innovation Reception. Dennis Pierce (@eSN_Dennis)…

Lauren West
July 8, 2014

A Look Back on ISTE 2014

The CB&A team has been working hard the past few months in preparation for ISTE 2014 in Atlanta, Georgia. From Media Central, show floor appointments, and press conferences the team was able to learn about the latest in ed tech while soaking up the hot sun.

Charlene Blohm
July 3, 2014

ISTE 2014: Media Central

ISTE 2014 Media Central turned up the heat in Atlanta, GA!

Kristina Rozenbergs
May 8, 2014

Maximizing Visibility at Trade Shows and Conferences – Case Study

Our client, a developer of learning solutions for children with special needs, sought to expand marketing of its iPad application beyond individual sales towards large-scale purchases by districts and schools. The client planned to exhibit at ISTE, the premier education technology conference, and decided to seek guidance in maximizing its investment return. Through several ISTE events, CB&A leveraged the client’s presence at the conference to boost its profile in the education industry.

Lauren West
CB&A is an education pr agency.
August 14, 2013

CB&A Survey Results: Special education information resources

With the launch of the Special Needs Division earlier this year, C. Blohm & Associates recently sought a first-hand view…

Andria Casey
CB&A is an education pr agency.
August 5, 2013

44th Annual Autism Society Conference

CB&A had the opportunity to attend the Autism Society National Conference in Pittsburgh, July 11 – 13. As a bonus,…

Andria Casey
CB&A is an education pr agency.
July 18, 2013

Autism Society Conference & Innovation Reception

Last week Charlene and I traveled to the home of the Pirates. No, not the Caribbean – Pittsburgh. While the…

Andria Casey