4 Simple, Hot Trends to Factor into Your 2016 Social Media Strategy
Like everything else in digital marketing, social media is constantly changing. On social, brands are engaging with smarter, faster and more…
PR & Social Media Summit 2014
Recently, four members of the CB&A team, Kristina Rozenbergs, Olivia Hoff, Lauren West and Aaron Krish, traveled to Milwaukee to…
A Look Back on ISTE 2014
The CB&A team has been working hard the past few months in preparation for ISTE 2014 in Atlanta, Georgia. From Media Central, show floor appointments, and press conferences the team was able to learn about the latest in ed tech while soaking up the hot sun.
World’s Largest Webinar: Social Media Secrets For Your Business
Whether it’s algorithms, appearance or something else, social media is always changing. This makes cracking their codes difficult, especially for startups or businesses looking to increase followers. Dedicated to success on social media, CB&A recently gathered to attend the World’s Largest Webinar (#WLW14) hosted by HubSpot to procure social media secrets from the experts themselves. Featuring speakers from Twitter, Facebook and LinkedIn, the webinar provided key takeaways.
Driving Social Media Engagement With A Central Story – Case Study
Our client, an honor society for middle and high school students, sought to enhance visibility and increase membership among its target audience through a strong and engaging public relations effort. C. Blohm & Associates (CB&A) developed a comprehensive, multi-faceted campaign that focused on enhancing social media engagement among the organization and its members before, during and after the national tournament. This effective strategy added more than 1,200 Twitter followers and drew approximately 600 Facebook likes over the six-week campaign period.
PRSMS: Unlocking LinkedIn’s Corporate Marketing Potential
Of all the social media channels out there, LinkedIn might be the most difficult to use on a daily basis….
What A Cow Can Teach You About Social Media
What would Farmer Brown need to tweet about? That was my first reaction when signing up for the most recent…
Meeting at Marquette: PR & Social Media Summit 2013
Recently, three members of the CB&A team, Chris Swietlik, Andria Casey and Lauren Keisow, traveled to Milwaukee to partake in…
Social Media Campaign Promotes Effective Conference Communications – Case Study
Our client, a professional association for school district technology leaders, sought to implement a strong social media campaign and communicate a consistent message across all social media channels prior to and during their annual conference. The client wanted to have a well-defined social media strategy in place to facilitate an even more successful conference experience by increasing visibility and engaging current and prospective members.
Scoring with Social Media: A Glimpse Into UW Athletics Social Media Strategies
With the Badger football season right around the corner, the CB&A team was thrilled to attend this month’s Social Media…