Education Content Marketing

Scoring with Social Media: A Glimpse Into UW Athletics Social Media Strategies

By August 21, 2013August 20th, 2021No Comments
CB&A is an education pr agency.

With the Badger football season right around the corner, the CB&A team was thrilled to attend this month’s Social Media Breakfast Madison, which featured Brian Lucas, UW director of Athletic Communications. Brian shared how UW Athletics uses social media to inform and engage with Badger fans. The presentation got the team in the spirit of the college football season, and inspired us to start practicing our “jump around” in preparation for the Badgers season opener on Aug. 31 against University of Massachusetts Amherst (UMass). Go Badgers!