Education Marketing Strategies for 2020 – Download Your Report Now
Do Your Education Marketing Strategies Need a Refresh? For education marketers and business owners, 2020 holds both challenges and opportunities….
3 Expert Tips for Making an Impact at Education Conferences (like ASU GSV)
Update from the ASU GSV Team (Dated 2/28/2020) The safety and well-being of the ASU GSV Summit community is the…
Why You Should Use UTM Codes in Every Education Marketing Campaign
Using Google Tracking Codes (aka UTM codes) to Easily & Quickly Measure Your Success Have you ever noticed the extra…
Seven Marketing Tips to Elevate Your Brand in 2020
Top Marketing Tips from the 2019 AMA Madison Annual Conference The CB&A marketing team was in full force at the…
Education Influencers: What and Who to Avoid Online
(Catch up if you missed it: Part I: Best Practices for Collaborating with Social Media Influencers.) Social Media Influencers Part…
Best Practices for Collaborating with Social Media Influencers
How to maximize influencer projects in education In the education market, brands must exceed expectations to make an impact on…
Four Ways to Leverage Social Media Advertising in 2019
Changes to social media algorithms, more time spent on mobile and digital platforms, and advanced targeting capabilities have moved…
7 Trends to Guide Your 2017 Marketing and PR Strategy
It’s hard to believe that 2016 is almost over. During the course of the year, we’ve elected a twittering president,…
Classrooms Get Social
Are teachers leveraging the power of social media in the classroom? According to a study released by University of Phoenix…
Creating Social Media Affection on Valentine’s Day – Case Study
A client recently entered the education market with their new, industry-leading 3D printer, and CB&A was asked to come up with an out-of-the-box idea for Valentine’s Day to educate potential customers about the product. By creating an engaging video with unique content on and supporting it with a targeted advertising campaign, the CB&A digital team was able garner a large number of views, and build engagement with a cost-effective approach.