The 2019 Marketing Planning Series.
December 4, 2018

The 2019 Marketing Planning Series: Social Media Tools and Trends

There’s no question that the use of social media in your edtech marketing strategy is…
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Five fists bump in the center of a wooden table topped with open computers.
September 17, 2018

Spread the Message: How to Build Employee Advocacy on Social Media

What was once personal is now digital. Employee advocacy has shifted from being something done…
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Marketing
June 5, 2018

Your ISTE Game Plan for Education Marketing Success

Soon, thousands of educators will flock to Chicago for ISTE 2018, the ed tech industry’s…
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April 30, 2018

Why Education Marketing Needs Social Media Advertising

With the recent focus on Facebook’s changing algorithm, you may wonder if including social media…
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Public Relations
March 27, 2018

Follow the News for Timely Education Marketing Content

Creating content that attracts an audience engaged is tricky enough. Holding that audience’s attention is…
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The impact of Facebook's algorithms change on education marketing.
February 13, 2018

Facebook Zero: What Marketers Need to Know

As an education marketing professional, you may have been warned “don’t build a house on…
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Marketing
January 30, 2018

Add Value to Your Brand with Native Advertising

Education marketers have more advertising options than ever. Consequently, educators are deluged with brand messages…
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Incorporating LinkedIn into your education marketing
January 16, 2018

How LinkedIn Fits into Your Education Marketing Strategy

With 13 million company pages and 81 percent of B2B companies using the platform for…
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August 23, 2017

Driving Sales in an Online World

Educators turn to social media for almost everything they want to know. They’re looking for…
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January 19, 2017

Paid Social – Understanding the Big Picture

You’ve seen the ads at the top of Google search results, and perhaps dabbled a…
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