December 4, 2018
The 2019 Marketing Planning Series: Social Media Tools and Trends
There’s no question that the use of social media in your edtech marketing strategy is…
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September 17, 2018
Spread the Message: How to Build Employee Advocacy on Social Media
What was once personal is now digital. Employee advocacy has shifted from being something done…
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June 5, 2018
Your ISTE Game Plan for Education Marketing Success
Soon, thousands of educators will flock to Chicago for ISTE 2018, the ed tech industry’s…
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April 30, 2018
Why Education Marketing Needs Social Media Advertising
With the recent focus on Facebook’s changing algorithm, you may wonder if including social media…
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March 27, 2018
Follow the News for Timely Education Marketing Content
Creating content that attracts an engaged audience is tricky enough. Holding an audience’s attention is…
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February 13, 2018
Facebook Zero: What Marketers Need to Know
As an education marketing professional, you may have been warned “don’t build a house on…
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January 30, 2018
Add Value to Your Brand with Native Advertising
Education marketers have more advertising options than ever. Consequently, educators are deluged with brand messages…
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January 16, 2018
How LinkedIn Fits into Your Education Marketing Strategy
With 13 million company pages and 81 percent of B2B companies using the platform for…
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August 23, 2017
Driving Sales in an Online World
Educators turn to social media for almost everything they want to know. They’re looking for…
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January 19, 2017
Paid Social – Understanding the Big Picture
You’ve seen the ads at the top of Google search results, and perhaps dabbled a…
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