April 30, 2018
Why Education Marketing Needs Social Media Advertising
With the recent focus on Facebook’s changing algorithm, you may wonder if including social media advertising in your education marketing…
March 27, 2018
Follow the News for Timely Education Marketing Content
Creating content that attracts an engaged audience is tricky enough. Holding an audience’s attention is even more difficult. One often…
February 13, 2018
Facebook Zero: What Marketers Need to Know
As an education marketing professional, you may have been warned “don’t build a house on rented land.” In other words,…
January 30, 2018
Add Value to Your Brand with Native Advertising
Education marketers have more advertising options than ever. Consequently, educators are deluged with brand messages every day. Emails, sponsored social…
January 16, 2018
How LinkedIn Fits into Your Education Marketing Strategy
With 13 million company pages and 81 percent of B2B companies using the platform for new product launches, LinkedIn has…
October 11, 2017
How To Use Influencers In Your Education Marketing Strategy
Every social media channel has a growing list of influencers and Instagram is no exception. But what exactly is an…
August 30, 2017
Fantasy Football and Social Media: The Winning “Players”
What if you viewed social media strategy like fantasy football? Like the thousands of people who play, you probably spent…
January 19, 2017
Paid Social – Understanding the Big Picture
You’ve seen the ads at the top of Google search results, and perhaps dabbled a little in paid media. Online…
