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Education Public Relations & Content Marketing: 3 Ways to Combine for Maximum Shine
Where does content marketing fit into your education public relations strategy? In working with companies on their education marketing, we’ve…
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7 Key Takeaways from the EdWeek Market Brief Summit
Our team attended the EdWeek Market Brief Summit hosted by the EdWeek Market Brief publication. Education companies, district leaders and…
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5 Things That All B2E Companies Should Know About Social Media Strategy
Social media is a complex and evolving medium that education marketers are utilizing more than ever before. Knowing how to…
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Tips for Using Podcasts to Engage with Sales Prospects
As podcasting continues to grow in popularity, many educators and school administrators are turning to podcasts as a tool for…
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3 Keys to Creating a Strong Organizational Culture in Your B2E Company
Investing in a strong organizational culture “doesn’t cost much, but the return is enormous,” according to author and entrepreneur Will…
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How a Strong Organizational Culture Drives B2E Success
From the “great resignation” to the malaise of disengaged employees, establishing a strong company or organizational culture has never been…
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SEO for Education: How to Create Content That Prospects (and Google) Will Love
Developing highly compelling content that helps customers and prospects ease their biggest pain points is key to effective business-to-education (B2E)…
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SEO for Education: 3 Keys to Boosting Your Google Search Ranking
Staying on top of the latest search engine optimization (SEO) trends can feel like a game of Whac-A-Mole, where marketers…
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Targeted Content Is Critical for Education Marketing Success
Content plays a vital role in business-to-education (B2E) marketing, and our annual survey of B2E marketers confirms this. Download the…
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Education Conferences During COVID: Insights for B2E Marketers
The continued presence of COVID-19 has complicated business-to-education (B2E) marketers’ plans with respect to conferences and events. Traditionally a key…