April 30, 2020

Report: Coronavirus Impact on Education Marketing [Download Now]

Education CEOs and Marketing Executives Report on How COVID-19 is Affecting Their Businesses COVID-19 has roiled the education market. Stay-at-home…

Saul Hafenbredl
COVID-19 Education Marketing Guide
April 2, 2020

Five Education Marketing Priorities in Turbulent Times

The COVID-19 pandemic is an event without precedent, impacting us all both personally and professionally. It’s a time when business…

Charlene Blohm
2020 Education Marketing Trends Report
February 19, 2020

Education Marketing Strategies for 2020 – Download Your Report Now

Do Your Education Marketing Strategies Need a Refresh? For education marketers and business owners, 2020 holds both challenges and opportunities….

Charlene Blohm
CB&A's 3 Tips for Making an Impact at an Education Conference from ASU GSV Summit Experts
February 13, 2020

3 Expert Tips for Making an Impact at Education Conferences (like ASU GSV)

Update from the ASU GSV Team (Dated 2/28/2020)  The safety and well-being of the ASU GSV Summit community is the…

Emily Embury
Why you should use UTM codes with every education marketing campaign
January 30, 2020

Why You Should Use UTM Codes in Every Education Marketing Campaign

Using Google Tracking Codes (aka UTM codes) to Easily & Quickly Measure Your Success Have you ever noticed the extra…

Liz Meyer
Seven Marketing Tips for Your EdTech or Education Brand
December 30, 2019

Seven Marketing Tips to Elevate Your Brand in 2020

Top Marketing Tips from the 2019 AMA Madison Annual Conference The CB&A marketing team was in full force at the…

Steven Miller
Metrics for EdTech Marketing
October 2, 2019

7 Must-Have EdTech Marketing Analytics for Year-End Reporting

It’s November. For us in Wisconsin, that means one thing. Snow. For edtech marketing professionals, it means something less chilling: year-end reporting. It’s time to export the data, organize your Excel columns and run those fancy formulas for the big end-of-year review.

Emily Embury
The 2019 Marketing Planning Series.
December 11, 2018

The 2019 Marketing Planning Series: Website Tools and Trends

Credibility and authority are required for success in business. The very first place most people go to check for those two essential characteristics is your website. It serves as your storefront and is your brand’s single most important marketing tool–it’s accessible, it’s available 24-7 and it affords 100 percent control over the messaging your customers and prospects see.

Kendall Riskedal
The 2019 Marketing Planning Series.
December 4, 2018

The 2019 Marketing Planning Series: Social Media Tools and Trends

There’s no question that the use of social media in your edtech marketing strategy is a must. In fact, we’ve…

Caitlin Ledger
The 2019 Marketing Planning Series.
November 20, 2018

The 2019 Marketing Planning Series: Content Tools and Trends

The need for content marketing in education can be summed up in one quote by former Chief Creative Officer of J. Walter Thompson, Craig Davis: “We need to stop interrupting what people are interested in and be what people are interested in.” Simply put, good content marketing is the creation of relevant, valuable and consistent content for a well-defined audience in order to drive profitable customer actions.

Chloe Dechow