How to Be Highly Strategic in Your Content Marketing
As we’ve noted before, business-to-education (B2E) marketers need to be highly strategic in how they use content if they want…
5 Key Education Marketing Trends for 2022
What are the major trends in business-to-education marketing that companies need to be aware of to stay one step ahead…
Report: 2021 Education Marketing Trends
We surveyed education marketers to identify key trends to incorporate into their education marketing strategies for 2021, distilling data from our second annual Education Marketing Trends Survey into five key findings with important implications for marketers.
7 Things to Know About Online Education Conferences
The era of large, in-person education conferences has been put on hold due to COVID-19. Which education associations have shifted to a virtual format and how have companies pivoted in response?
Level Up Your Education Content Marketing Strategy with Pillar Pages
Picture this: More visibility. More credibility. More substantial, relevant website traffic. The secret? Pillar pages. If you have lots of content about a topic your company wants to “own,” then a pillar page is a must-have tactic in your education marketing plan.
How Efficacy Research Supports EdTech Marketing and Sales Efforts
New research reveals hidden revenue opportunities for education companies There are two increasingly common questions that district leaders ask when…
Register Now: Research Reveals Hidden Revenue Opportunities for EdTech Vendors
The importance and benefit of investing in education efficacy research Each year, Project Tomorrow’s Speak Up Research Initiative asks K-12…
Back-to-School 2020: Tips for Navigating EdTech Marketing and Sales
EdTech Trends for the 2020-21 School Year The back-to-school season is a critical time for education companies. District leaders begin…
6 Ways to Add Business Value with Education PR
Journalism has undergone a seismic shift in the past decade. With a variety of media for individuals to voice their…
EdTech Awards 2020: 3 Ways CB&A is Innovating in Marketing and PR
CB&A recognized as best public relations firm working in edtech Established in 2010 to celebrate the innovators, leaders and trendsetters…