February 26, 2019
Four Ways to Leverage Social Media Advertising in 2019
Changes to social media algorithms, more time spent on mobile and digital platforms, and advanced targeting capabilities have moved social…
June 15, 2016
Awareness Through Hashtags
Social media deployment is an important part of any ed-tech marketing plan. Social media marketing requires that you be aware…
January 11, 2013
Facebook Still King Among Social Networking Educators
As the popularity of social media exploded in the past decade, a variety of tools surfaced allowing educators to communicate…
October 31, 2012
Happy Halloween from the CB&A Team!
Here in Wisconsin, the leaves have changed, and there is a definite chill in the air as we enjoy a…
January 27, 2012
Thumbs Up for Likable Social Media
Studies consistently verify a fundamental truth about buyer behavior: a friend’s recommendation is more powerful than any advertisement. In the…
January 5, 2011
Paper.li: Read Twitter and Facebook as a Daily Newspaper
Paper.li is a Swiss website that presents Twitter- and Facebook-linked content in an easy-to-read, newspaper-style format. Once a day, Paper.li…
August 16, 2010
Ten Core Elements of Facebook Marketing Success
Just behind Google, Facebook is the most trafficked website in the world, according to Alexa.com. With such powerful appeal, it's…
November 17, 2009
Educators’ Use of Social Networking and Content-Sharing Tools
We had the opportunity to participate in a Webinar hosted by MMS Education, edWeb.net and MCH, Inc. on Nov.…
September 2, 2009
How To: Build Your Brand Using Social Media
Recently, I sat in on the “Social Media for Business” conference call with Peter Shankman (@skydiver), founder of Help A…
