November 19, 2020

Report: 2021 Education Marketing Trends

We surveyed education marketers to identify key trends to incorporate into their education marketing strategies for 2021, distilling data from our second annual Education Marketing Trends Survey into five key findings with important implications for marketers.

Saul Hafenbredl
October 28, 2020

7 Things to Know About Online Education Conferences

The era of large, in-person education conferences has been put on hold due to COVID-19. Which education associations have shifted to a virtual format and how have companies pivoted in response?

Charlene Blohm
August 25, 2020

How Efficacy Research Supports EdTech Marketing and Sales Efforts

New research reveals hidden revenue opportunities for education companies There are two increasingly common questions that district leaders ask when…

Saul Hafenbredl
Research reveals hidden revenue opportunities for edtech vendors
August 5, 2020

Register Now: Research Reveals Hidden Revenue Opportunities for EdTech Vendors

The importance and benefit of investing in education efficacy research Each year, Project Tomorrow’s Speak Up Research Initiative asks K-12…

Saul Hafenbredl
Back-to-School 2020: Tips for Navigating EdTech Marketing and Sales
July 22, 2020

Back-to-School 2020: Tips for Navigating EdTech Marketing and Sales

EdTech Trends for the 2020-21 School Year The back-to-school season is a critical time for education companies. District leaders begin…

Emily Embury
CB&A recognized as best public relations firm working in edtech
May 13, 2020

EdTech Awards 2020: 3 Ways CB&A is Innovating in Marketing and PR

CB&A recognized as best public relations firm working in edtech Established in 2010 to celebrate the innovators, leaders and trendsetters…

Charlene Blohm
April 30, 2020

Report: Coronavirus Impact on Education Marketing [Download Now]

Education CEOs and Marketing Executives Report on How COVID-19 is Affecting Their Businesses COVID-19 has roiled the education market. Stay-at-home…

Saul Hafenbredl
2020 Education Marketing Trends Report
February 19, 2020

Education Marketing Strategies for 2020 – Download Your Report Now

Do Your Education Marketing Strategies Need a Refresh? For education marketers and business owners, 2020 holds both challenges and opportunities….

Charlene Blohm
Need help with your HubSpot onboarding plan? All you have to do is reach out to the CB&A team for your edtech content marketing campaign.
April 24, 2019

Why You Need a HubSpot Onboarding Plan

Five Steps to Maximize Your CRM Adoption Adopting a customer relationship management (CRM) or marketing automation platform such as HubSpot…

Steven Miller