Report: 2021 Education Marketing Trends
We surveyed education marketers to identify key trends to incorporate into their education marketing strategies for 2021, distilling data from our second annual Education Marketing Trends Survey into five key findings with important implications for marketers.
7 Things to Know About Online Education Conferences
The era of large, in-person education conferences has been put on hold due to COVID-19. Which education associations have shifted to a virtual format and how have companies pivoted in response?
How Efficacy Research Supports EdTech Marketing and Sales Efforts
New research reveals hidden revenue opportunities for education companies There are two increasingly common questions that district leaders ask when…
Register Now: Research Reveals Hidden Revenue Opportunities for EdTech Vendors
The importance and benefit of investing in education efficacy research Each year, Project Tomorrow’s Speak Up Research Initiative asks K-12…
Back-to-School 2020: Tips for Navigating EdTech Marketing and Sales
EdTech Trends for the 2020-21 School Year The back-to-school season is a critical time for education companies. District leaders begin…
EdTech Awards 2020: 3 Ways CB&A is Innovating in Marketing and PR
CB&A recognized as best public relations firm working in edtech Established in 2010 to celebrate the innovators, leaders and trendsetters…
Report: Coronavirus Impact on Education Marketing [Download Now]
Education CEOs and Marketing Executives Report on How COVID-19 is Affecting Their Businesses COVID-19 has roiled the education market. Stay-at-home…
Education Marketing Strategies for 2020 – Download Your Report Now
Do Your Education Marketing Strategies Need a Refresh? For education marketers and business owners, 2020 holds both challenges and opportunities….
Why You Need a HubSpot Onboarding Plan
Five Steps to Maximize Your CRM Adoption Adopting a customer relationship management (CRM) or marketing automation platform such as HubSpot…