The 2019 Marketing Planning Series.
October 29, 2018

The 2019 Marketing Planning Series: Education PR Tools and Trends

Determining a budget based on your company’s overall priorities and goals is one thing– making sure you’re at the forefront of the marketing trends that will help you achieve those goals is another. Often, it seems like you’ve just mastered the newest marketing channel or tactic that will help build awareness or contribute to leads and sales–and then something else comes along that affects your preparations.

Caitlin Ledger
The 2019 Marketing Planning Series.
October 16, 2018

The 2019 Marketing Planning Series: Budget Goal Setting

“Setting marketing budgets is easy!” -No marketing professional ever. In fact, you’ve most likely learned it’s the exact opposite. There are many factors to consider, and they may change from year to year depending on the strategic initiatives of your organization.

Emily Embury
October 3, 2018

Education Marketing Action Alert: Congress Passes Education Budget

Congress passed an FY19 spending bill shortly before the start of the new fiscal year (Oct. 1) that includes funding for the U.S. Department of Education.

While overall spending is similar to last year, the budget deal boosts federal funding for Title I by $100 million, special education by $87 million, school safety and edtech by $70 million, and career and technical education by $70 million.

Charlene Blohm
July 17, 2018

The Anatomy of an Effective Education Marketing Email

For many education marketing companies, email is still one of the best and most cost-efficient ways to get a message…

Lauren Reid
June 5, 2018

Your ISTE Game Plan for Education Marketing Success

Soon, thousands of educators will flock to Chicago for ISTE 2018, the ed tech industry’s largest trade show. Attendees will…

Chloe Dechow
Education marketing action alert
May 14, 2018

Education Marketing Action Alert: What You Need to Know about GDPR

THE NEWS At the end of May, the European Union’s (EU) General Data Protection Regulation (GDPR) will usher in a…

Charlene Blohm
April 30, 2018

Why Education Marketing Needs Social Media Advertising

With the recent focus on Facebook’s changing algorithm, you may wonder if including social media advertising in your education marketing…

Danny Paulmeyer
April 18, 2018

How to Increase Education Marketing Conversions with A/B Testing

One thing we know about successful education marketing is that our audience keeps us guessing. There are often differences between…

Lauren Reid
Education marketing action alert
April 4, 2018

Education Marketing Action Alert: Ed Tech Gets a $700M Boost

The News Lawmakers have finally resolved their stalemate over the 2018 federal budget, and there’s good news for K-12 marketers:…

Charlene Blohm
Meetings during conferences can play an important role in your education marketing efforts.
March 13, 2018

Seal the Deal: Maximize Your Education Marketing Efforts After the Conference

ISTE, SXSW EDU, FETC, ATIA, TCEA – once you’ve navigated the alphabet soup of education conferences and determined your event…

Kelsea Kierstead