October 8, 2019
Opt-In Email – Expert Answers to 9 Frequently Asked Questions
Where to start when planning an opt-in email campaign The benefits of leveraging email in your 2020 marketing strategy are clear and plentiful. Active email…
October 2, 2019
7 Must-Have EdTech Marketing Analytics for Year-End Reporting
It’s November. For us in Wisconsin, that means one thing. Snow. For edtech marketing professionals, it means something less chilling: year-end reporting. It’s time to…
September 19, 2019
CB&A Earns Coveted Spot in Madison’s ‘Best Places to Work’
CB&A Recognized on Best of Madison 2019 List Fifteen years ago, CB&A relocated to Madison, Wisconsin because of its unique atmosphere. Madison offers a small-town…
December 11, 2018
The 2019 Marketing Planning Series: Website Tools and Trends
Credibility and authority are required for success in business. The very first place most people go to check for those two essential characteristics is your…
December 4, 2018
The 2019 Marketing Planning Series: Social Media Tools and Trends
There’s no question that the use of social media in your edtech marketing strategy is a must. In fact, we’ve been preaching that message since…
November 20, 2018
The 2019 Marketing Planning Series: Content Tools and Trends
The need for content marketing in education can be summed up in one quote by former Chief Creative Officer of J. Walter Thompson, Craig Davis:…
November 15, 2018
Achieving EdTech Revenue Goals Through Sales and Marketing Collaboration
Selling to K-12 school districts, administrators and teachers demands more than just showing up at the school’s front office, making a presentation and having a…
November 13, 2018
The 2019 Marketing Planning Series: Email Marketing Tools and Trends
There’s a reason why your email inbox is flooded with messages from different companies: Email marketing works, if done right. As one of the oldest…
October 29, 2018
The 2019 Marketing Planning Series: Education PR Tools and Trends
Determining a budget based on your company’s overall priorities and goals is one thing– making sure you’re at the forefront of the marketing trends that…
