October 8, 2019
Opt-In Email – Expert Answers to 9 Frequently Asked Questions
Where to start when planning an opt-in email campaign The benefits of leveraging email in…
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October 2, 2019
7 Must-Have EdTech Marketing Analytics for Year-End Reporting
It’s November. For us in Wisconsin, that means one thing. Snow. For edtech marketing professionals,…
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September 19, 2019
CB&A Earns Coveted Spot in Madison’s ‘Best Places to Work’
CB&A Recognized on Best of Madison 2019 List Fifteen years ago, CB&A relocated to Madison,…
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December 11, 2018
The 2019 Marketing Planning Series: Website Tools and Trends
Credibility and authority are required for success in business. The very first place most people…
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December 4, 2018
The 2019 Marketing Planning Series: Social Media Tools and Trends
There’s no question that the use of social media in your edtech marketing strategy is…
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November 20, 2018
The 2019 Marketing Planning Series: Content Tools and Trends
The need for content marketing in education can be summed up in one quote by…
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November 15, 2018
Achieving EdTech Revenue Goals Through Sales and Marketing Collaboration
Selling to K-12 school districts, administrators and teachers demands more than just showing up at…
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November 13, 2018
The 2019 Marketing Planning Series: Email Marketing Tools and Trends
There’s a reason why your email inbox is flooded with messages from different companies: Email…
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October 29, 2018
The 2019 Marketing Planning Series: PR Tools and Trends
Determining a budget based on your company’s overall priorities and goals is one thing– making…
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October 16, 2018
The 2019 Marketing Planning Series: Budget Goal Setting
“Setting marketing budgets is easy!” -No marketing professional ever. In fact, you’ve most likely learned…
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