Celebrating 10-Year Anniversary – Case Study
The Situation: With the 10-year anniversary of our client, the nation’s largest E-rate compliance firm, coinciding with the 10th anniversary of the E-rate program, CB&A organized an event for media and industry leaders to celebrate the milestone at the world’s premier educational technology conference.
The Results: Through excellent event planning and creation of a 10-page white paper, CB&A successfully highlighted the company’s history and achievements among key customers, service providers and media outlets in attendance.
Using Public Relations to Boost SEO – Case Study
The Situation: Our client, a mobile study service, turned to public relations to increase its search engine optimization (SEO). CB&A utilized digital content supported by a media relations campaign to boost search results for the company.
The Results: The successful public relations campaign garnered extensive media coverage, which enhanced the client’s industry visibility, positioned the company as the leading mobile study service, and most importantly, increased the client’s SEO.
The People Behind the PR: Emily Embury
Each week we’ll feature a Q&A with one member of our dynamic team. CB&A is an agency that values its…
CB&A Media Central 2012 Recap
Every year at the ISTE (International Society for Technology in Education) Conference, C. Blohm & Associates hosts Media Central, a…
Global Ed Summit, ISTE 2012
The Global Ed Summit, held during ISTE 2012 in San Diego, featured passionate educators sharing their ideas and dreams for global education through “Ignite” style presentations. We selected some comments from participants that echo their enthusiasm.
SocialEdCon After-Party
The SocialEdCon After-Party, sponsored by StudyBlue and Startup Weekend Education, featured tons of exciting activities and networking opportunities for attendees of SocialEdCon at #ISTE12! Attendees had plenty to talk about; here are some of their comments.
Games+Learning+Society Conference, June 13-15, 2012
The GLS Conference is the premier event in the field of videogames and learning. In its eighth year, this grassroots…
Archdiocese of New York – Case Study
The Situation: When our client’s product, a cloud-based learning and teaching solution, was implemented in four Catholic schools in New York, CB&A leveraged the opportunity to develop a strategy to achieve nationwide recognition.
The Results: The successful strategy enhanced visibility, garnered extensive media coverage, and positioned the client as a premier online teaching and learning solution for one-to-one computing classrooms.
The People Behind the PR: Saul Hafenbredl
Each week we’ll feature a Q&A with one member of our dynamic team. CB&A is an agency that values its…
A Special Education Publisher Contest – Case Study
The Situation: When our client, a leading provider of instruction materials for students with special needs, sponsored a contest to honor special education teachers and their students, CB&A leveraged the opportunity to promote the contest to achieve nationwide recognition and spark participation.
The Results: The successful campaign enhanced visibility, garnered extensive media coverage, and positioned the publisher as a premier provider of instructional materials for students with special needs.