June 25, 2014

ISTE 2014: After Hours

When attending ISTE 2014 make sure to explore the city, eat good food, have a few libations and kick back…

Charlene Blohm
June 5, 2014

Strengthening Conference Engagement with Twitter – Case Study

Our client, a non-profit leader in education technology leadership, sought to enhance the visibility of their annual conference by harnessing the power of social media. The client specifically wanted to utilize Twitter to increase conference engagement amongst attendees, and to involve current and prospective members unable to attend. CB&A recommended the client employ diverse strategies to heighten their marketplace visibility, including, among others, hashtag use, live-tweeting and cross-promotion of other social media channels.

Lauren West
May 13, 2014

World’s Largest Webinar: Social Media Secrets For Your Business

Whether it’s algorithms, appearance or something else, social media is always changing. This makes cracking their codes difficult, especially for startups or businesses looking to increase followers. Dedicated to success on social media, CB&A recently gathered to attend the World’s Largest Webinar (#WLW14) hosted by HubSpot to procure social media secrets from the experts themselves. Featuring speakers from Twitter, Facebook and LinkedIn, the webinar provided key takeaways.

Charlene Blohm
April 24, 2014

CB&A Retreat Lessons: How Communication Style and Birth Order Shape You

Lucky enough to step away from our busy schedules last week, the CB&A team attended a retreat to get to…

Lauren West
April 16, 2014

Driving Social Media Engagement With A Central Story – Case Study

Our client, an honor society for middle and high school students, sought to enhance visibility and increase membership among its target audience through a strong and engaging public relations effort. C. Blohm & Associates (CB&A) developed a comprehensive, multi-faceted campaign that focused on enhancing social media engagement among the organization and its members before, during and after the national tournament. This effective strategy added more than 1,200 Twitter followers and drew approximately 600 Facebook likes over the six-week campaign period.

Chris Swietlik
April 4, 2014

People Behind the PR: Lauren West

CB&A is an education marketing agency that values its team, and we hope you enjoy learning a bit more about…

Charlene Blohm
CB&A is an education pr agency.
December 17, 2013

Happy Holidays from CB&A!

Fast away this old year passes, but that doesn’t mean you shouldn’t take some time to deck the halls with boughs of holly because this is the season to be jolly. So as you don your gay apparel and troll ancient Yuletide carols, take some time to enjoy this time of year. The CB&A team would like to wish you and yours a very safe and Happy Holidays, filled with loved ones and good cheer!

Chris Swietlik
CB&A is an education pr agency.
November 15, 2013

PRSMS: Unlocking LinkedIn’s Corporate Marketing Potential

Of all the social media channels out there, LinkedIn might be the most difficult to use on a daily basis….

Chris Swietlik
CB&A is an education pr agency.
October 25, 2013

Scaring Up A Good Time With the CB&A Crew

Recently, the CB&A team held it’s annual pumpkin carving contest. Armed with bright ideas, stencils and a couple of pointy objects,…

Chris Swietlik
CB&A is an education pr agency.
October 21, 2013

What A Cow Can Teach You About Social Media

What would Farmer Brown need to tweet about? That was my first reaction when signing up for the most recent…

Chris Swietlik