July 17, 2018

The Anatomy of an Effective Education Marketing Email

For many education marketing companies, email is still one of the best and most cost-efficient ways to get a message…

Lauren Reid
April 18, 2018

How to Increase Education Marketing Conversions with A/B Testing

One thing we know about successful education marketing is that our audience keeps us guessing. There are often differences between…

Lauren Reid
The impact of Facebook's algorithms change on education marketing.
February 13, 2018

Facebook Zero: What Marketers Need to Know

As an education marketing professional, you may have been warned “don’t build a house on rented land.” In other words,…

Lauren Reid
Adoption Curve for your Education Marketing Strategy
November 17, 2017

How the Adoption Curve Impacts Your Education Marketing Strategy

There are many factors that impact how a new product sells within a market. When marketing a new product, it’s…

Lauren Reid
November 8, 2017

SEO: Dead or Alive?

Search Engine Optimization, or SEO, is the process of attempting to improve your website rankings with popular search engines such…

Lauren Reid
August 30, 2017

Fantasy Football and Social Media: The Winning “Players”

What if you viewed social media strategy like fantasy football? Like the thousands of people who play, you probably spent…

Lauren Reid
May 23, 2017

The 1-2-3 on CB&A’s ISTE Events

We’re counting down the days until ISTE! Every year, CB&A coordinates a beehive of education pr activities at the conference,…

Lauren Reid
February 3, 2017

FETC Recap: What’s Hot in Ed Tech

Sunshine and palm trees welcomed teachers, technology directors, education marketing experts, thought leaders and vendors alike for the 37th annual…

Lauren Reid
July 15, 2016

National Entrepreneurship Workshop, Startup Weekend EDU, Comes to Madison

At CB&A, we love fresh ideas. Its inspiring to see passionate people turn concepts into reality, and we jump on…

Lauren Reid
July 8, 2016

Celebrating 2016 ISTE Best of Show Award Winners

Thousands of spectators flocked to Denver for ISTE 2016 seeking the hottest products for the future of ed tech. Tech…

Lauren Reid