Education Public Relation

The 1-2-3 on CB&A’s ISTE Events

By May 23, 2017November 29th, 2022No Comments

CB&A's education pr events at ISTE 2017We’re counting down the days until ISTE! Every year, CB&A coordinates a beehive of education pr activities at the conference, producing custom events where select clients share their products, news and stories with top-tier media, bloggers and industry VIPs. We call it – BuzzHub! And if you think we’re “pollen” your leg, well, here are the sweet details.

SETDA Emerging Technologies Forum

Saturday, June 24, 9 a.m. – 3 p.m.
CB&A, along with Academic Business Advisors and Arc Capital Development, will lead a full-day workshop for emerging technology providers to uncover marketing and business development tactics to help grow their companies. In addition, attendees will discuss the state of digital learning across the nation and its importance.

Policy and a Chaser

Sunday, June 25, 1-2:30 p.m.
The Sunday before ISTE, CB&A is partnering with the Winter Group to host Policy and a Chaser, a 90-minute briefing on political issues in education. Brendan Desetti, Director of Education Policy at SIIA, will discuss national legislative updates and highlight five key state initiatives to set the stage for the 2017-18 school year. Be sure to bring your education pr and marketing materials for feedback on best practices and have your questions answered.

Speed Meeting

Monday, June 26, 8:00 a.m. – 10:00 a.m.
These fast-paced conversations help you share news and grow your business. You’ll connect with editorial representatives to spotlight your ISTE news with multiple outlets, and meet with publishers and association executives focused on targeting specific audiences and gathering new leads.

Interact Now

Monday, June 26 – Wednesday, June 28
There’s something to be said for a face-to-face encounter. During Interact Now’s 1:1 meetings, you’ll build and maintain relationships by sharing your stories with key industry stakeholders. You’ll not only engage in meaningful conversations, but have the chance to inform future editorial projects as well.

Focus Now

Monday, June 26 – Tuesday, June 27
In what’s become an ISTE tradition, CB&A is cohosting focus group sessions with the Winter Group. Focus groups illuminate the concerns and ideas of your target market, and provide valuable feedback on your products and services. You’ll build relationships with participants and engage on matters of mutual concern.

We invite you to make a beeline for one (or several) of our BuzzHub events, or to get together for a bite after-hours. Drop us a line at hello@cblohm.com, and we’ll see you in sunny San Antonio!