Rebecca Lieb Quote 2
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The Late Blohmers Season Recap
Between the hours of 6-10 p.m. on Mondays, the Coliseum (Bar) wasn’t filled with gladiators or chariots, but with co-workers,…
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The Late Blohmers Scouting Report
Eight weeks ago, we embarked on our inaugural season in one of Madison’s most prestigious recreation volleyball leagues – for…
Beth Comstock Quote
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Solving The Digital Equity Problem
According to the Consortium of School Networking (CoSN), almost 50 percent of students said that they were unable to complete…
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Digital Citizenship – Teaching Students How to Behave Online
Students are growing up in a different world than many of us experienced. They have always had smartphones, tablets and…
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Five Emerging E-Learning Trends
Technology is disrupting the education industry. It has transformed traditional approaches and created the opportunity to explore new, improved ways…
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Using Email To Generate Webinar Participation and Sales Leads – Case Study
A client preparing to host a webinar wished to promote it through a targeted email campaign. The challenge: to develop new business opportunities by reaching the select group of decision-makers who determine which education products to buy. CB&A was able to find the email addresses and reach these key decision makers through a targeted email campaign that provided an impressive number of business development leads from the webinar.
John Villere Quote
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Creating Social Media Affection on Valentine’s Day – Case Study
A client recently entered the education market with their new, industry-leading 3D printer, and CB&A was asked to come up with an out-of-the-box idea for Valentine’s Day to educate potential customers about the product. By creating an engaging video with unique content on and supporting it with a targeted advertising campaign, the CB&A digital team was able garner a large number of views, and build engagement with a cost-effective approach.