November 11, 2010
‘Do As I Say, Not As I Do’
We live at a time when increasing emphasis is placed on oversight and transparency, with technology that allows us to…
September 21, 2010
Three Years in a Row! And a Double Winner at That!
The CB&A team takes great pride in delivering exemplary results for the members of our client family. And I guess…
May 19, 2010
Ed Tech Industry Summit Preview
The Ed Tech Industry Summit, sponsored by the Software & Information Industry Association (SIIA), is the industry conference for the…
May 18, 2010
Celebrating Ed Tech Innovation
Celebrating innovation and growth in the education market, the Software & Information Industry Association (SIIA) recently announced the finalists for…
April 27, 2010
Congratulations to the 2010 BESSIE Winners
This is the 16th year of the Annual Best Educational Software Awards (BESSIES), sponsored by the ComputED Learning Center, San…
April 21, 2010
Daisy Do
"Mascow-in-Chief" Six years ago this month, we completed the process of relocating CB&A’s offices from San Antonio, Texas, to our…
March 1, 2010
The Five Key Phases of the District Buying Cycle
America’s 14,000 public school districts function independently, but each sets its own schedule for the five principle elements of the…
February 10, 2010
The Bottom Line: Why price matters in marketing communications
How much is it? That's usually the first question out of our mouths when we read about a new, "must…
October 20, 2009
Social Media in the Education Market
On October 15th, I had the opportunity to co-present the “Social Media in the Education Market: New Ways to Build…
