‘Do As I Say, Not As I Do’
We live at a time when increasing emphasis is placed on oversight and transparency, with technology that allows us to…
Three Years in a Row! And a Double Winner at That!
The CB&A team takes great pride in delivering exemplary results for the members of our client family. And I guess…
Ed Tech Industry Summit Preview
The Ed Tech Industry Summit, sponsored by the Software & Information Industry Association (SIIA), is the industry conference for the…
Celebrating Ed Tech Innovation
Celebrating innovation and growth in the education market, the Software & Information Industry Association (SIIA) recently announced the finalists for…
Congratulations to the 2010 BESSIE Winners
This is the 16th year of the Annual Best Educational Software Awards (BESSIES), sponsored by the ComputED Learning Center, San…
Daisy Do
Six years ago this month, we completed the process of relocating CB&A’s offices from San Antonio, Texas, to our current…
Grants and Contests Recognize Innovation in Education Marketplace
Offering a grant or contest to honor innovators is a great way to boost your visibility within the education industry….
The Five Key Phases of the District Buying Cycle
America’s 14,000 public school districts function independently, but each sets its own schedule for the five principle elements of the…
The Bottom Line: Why price matters in marketing communications
How much is it? That’s usually the first question out of our mouths when we read about a new, “must…
Social Media in the Education Market
On October 15th, I had the opportunity to co-present the “Social Media in the Education Market: New Ways to Build…