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Charlene Blohm

Education Marketing Trends
December 12, 2012

The ‘Ideal’ Vendor: What Educators Want Most

This is the final post in a six-part series. C. Blohm & Associates and the Winter Group hosted their annual…
Charlene Blohm
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Education Marketing Trends
November 26, 2012

Powerful Personal Networks and Educational Marketing

This is the fifth post in a six-part series. Before the advent of personal networking, teachers’ main source for professional…
Charlene Blohm
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Education
November 13, 2012

Common Core: The basics of the new curriculum

This is the fourth post in a six-part series. Among the mobile learning sessions, global education initiatives, and flipped classroom…
Charlene Blohm
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Education Marketing Trends
November 8, 2012

Small-Ticket Expenditures Shift Purchasing Cycles to Year-Round

This is the third post in a six-part series. A by-product of the now-famous “apps budget” discussion that occurred during…
Charlene Blohm
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Education Marketing Trends
November 1, 2012

‘App Budgets’ Might Just Be the Tip of the Iceberg

This is the second post in a six-part series. I was taking notes at one of our focus groups at…
Charlene Blohm
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Education
October 25, 2012

Tackling the iPad: Tips for Mobile Learning

C. Blohm & Associates and the Winter Group hosted their annual second round of focus group with educators and administrators…
Charlene Blohm
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Education Content Marketing
June 15, 2012

Archdiocese of New York – Case Study

The Situation: When our client’s product, a cloud-based learning and teaching solution, was implemented in four Catholic schools in New…
Charlene Blohm
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Education PR - Public Relations for Edtech
November 17, 2011

Reputation Management

"Your reputation is no joke, it's your superpower." With those words from the title of a Forbes article, John Doorley…
Charlene Blohm
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Education Marketing Trends
December 14, 2010

You Want Me to Invest in What?

The Ed Tech Business Forum (ETBF), sponsored by the Software & Information Industry Association (SIIA), was jam-packed with excellent sessions,…
Charlene Blohm
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Education
December 3, 2010

Congratulations to the Hall of Fame’s Class of 2010

The Association of Educational Publishers has inducted three new members into the Educational Publishing Hall of Fame: Marilyn Burns -…
Charlene Blohm
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  • About
    • Leadership
    • Careers
  • Services
    • Education Marketing Strategy
    • Public Relations
    • B2E Content Marketing
  • Work
  • Blog
  • Contact