April 27, 2010
Congratulations to the 2010 BESSIE Winners
This is the 16th year of the Annual Best Educational Software Awards (BESSIES), sponsored by …
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April 21, 2010
Daisy Do
"Mascow-in-Chief" Six years ago this month, we completed the process of relocating CB&A’s offices from…
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March 5, 2010
Grants and Contests Recognize Innovation in Education Marketplace
Offering a grant or contest to honor innovators is a great way to boost your…
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March 1, 2010
The Five Key Phases of the District Buying Cycle
America’s 14,000 public school districts function independently, but each sets its own schedule for the…
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February 10, 2010
The Bottom Line: Why price matters in marketing communications
How much is it? That's usually the first question out of our mouths when we…
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October 20, 2009
Social Media in the Education Market
On October 15th, I had the opportunity to co-present the “Social Media in the Education…
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August 17, 2009
Integrated Media Campaigns Yield Highest Returns
During the National Educational Computing Conference (NECC), the CB&A team hosted a series of Publishers’…
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July 28, 2009
Thank you!
One of the responsibilities we take most seriously at our agency is helping our clients…
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March 31, 2009
Changing Communications Paradigm
A few days ago, a PRSA blog highlighted this sad statistic, which has been on…
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February 20, 2009
Tell Interesting Stories
Several years ago I had the pleasure of enjoying a tasty dinner (with a fun…
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