February 26, 2019
Four Ways to Leverage Social Media Advertising in 2019
Changes to social media algorithms, more time spent on mobile and digital platforms, and advanced…
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June 15, 2016
Awareness Through Hashtags
Social media deployment is an important part of any ed-tech marketing plan. Social media marketing…
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March 24, 2016
How to Make Sure Your Social Media Marketing Tweets Are Seen by Educators
Social media marketing is an important element of any ed-tech marketing plan. But making sure…
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January 11, 2013
Facebook Still King Among Social Networking Educators
As the popularity of social media exploded in the past decade, a variety of tools…
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September 14, 2011
What Vendors Need to Know about Marketing to Educators
Back-to-school pop quiz: where do most educators go when they need information on a new…
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January 5, 2011
Paper.li: Read Twitter and Facebook as a Daily Newspaper
Paper.li is a Swiss website that presents Twitter- and Facebook-linked content in an easy-to-read, newspaper-style…
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July 26, 2010
Social Media Success Summit – Part One
In May, I was an online participant in the 2010 Social Media Success Summit (#smss10).…
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April 8, 2010
Survey Update: Twitter Use in K-12 Education
Last month I shared the results of a survey CB&A conducted in conjunction with the…
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March 9, 2010
All a ‘Twit About Twitter in Schools
Educators gathered during the CoSN 2010 Conference to discuss Twitter use in K-12 education. Twitter's…
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March 8, 2010
Survey Results: Twitter Use in K-12 Education
Every year CB&A conducts a Birds-of-a-Feather Roundtable during the annual CoSN conference. For those of…
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