February 26, 2019
Four Ways to Leverage Social Media Advertising in 2019
Changes to social media algorithms, more time spent on mobile and digital platforms, and advanced targeting capabilities have moved social…
June 15, 2016
Awareness Through Hashtags
Social media deployment is an important part of any ed-tech marketing plan. Social media marketing requires that you be aware…
January 11, 2013
Facebook Still King Among Social Networking Educators
As the popularity of social media exploded in the past decade, a variety of tools surfaced allowing educators to communicate…
September 14, 2011
What Vendors Need to Know about Marketing to Educators
Back-to-school pop quiz: where do most educators go when they need information on a new product? a. Educational publications b.…
January 5, 2011
Paper.li: Read Twitter and Facebook as a Daily Newspaper
Paper.li is a Swiss website that presents Twitter- and Facebook-linked content in an easy-to-read, newspaper-style format. Once a day, Paper.li…
July 26, 2010
Social Media Success Summit – Part One
In May, I was an online participant in the 2010 Social Media Success Summit (#smss10). Over the course of the…
April 8, 2010
Survey Update: Twitter Use in K-12 Education
Last month I shared the results of a survey CB&A conducted in conjunction with the CoSN Conference 2010. To help…
March 9, 2010
All a ‘Twit About Twitter in Schools
Educators gathered during the CoSN 2010 Conference to discuss Twitter use in K-12 education. Twitter's user base grew to more…
March 8, 2010
Survey Results: Twitter Use in K-12 Education
Every year CB&A conducts a Birds-of-a-Feather Roundtable during the annual CoSN conference. For those of you unfamiliar with CoSN, it's…
