Four Ways to Leverage Social Media Advertising in 2019
Changes to social media algorithms, more time spent on mobile and digital platforms, and advanced targeting capabilities have moved social…
Awareness Through Hashtags
Social media deployment is an important part of any ed-tech marketing plan. Social media marketing requires that you be aware of what is going on in the social sphere, and watching popular and trending hashtags is an easy way to stay current. Hashtags also offer potent networking opportunities that enable you to engage with other hashtag users.
How to Make Sure Your Social Media Marketing Tweets Are Seen by Educators
Social media marketing is an important element of any ed-tech marketing plan. But making sure your tweets are seen amid…
Facebook Still King Among Social Networking Educators
As the popularity of social media exploded in the past decade, a variety of tools surfaced allowing educators to communicate…
What Vendors Need to Know about Marketing to Educators
Back-to-school pop quiz: where do most educators go when they need information on a new product? a. Educational publications b….
Paper.li: Read Twitter and Facebook as a Daily Newspaper
Paper.li is a Swiss website that presents Twitter- and Facebook-linked content in an easy-to-read, newspaper-style format. Once a day, Paper.li…
Social Media Success Summit – Part One
In May, I was an online participant in the 2010 Social Media Success Summit (#smss10). Over the course of the…
Survey Update: Twitter Use in K-12 Education
Last month I shared the results of a survey CB&A conducted in conjunction with the CoSN Conference 2010. To help…
All a ‘Twit About Twitter in Schools
Twitter’s user base grew to more than 75 million subscribers in 2009, with its number of unique visitors increasing by…
Survey Results: Twitter Use in K-12 Education
Every year CB&A conducts a Birds-of-a-Feather Roundtable during the annual CoSN conference. For those of you unfamiliar with CoSN, it’s…