Learn how to leverage social media advertising in 2019.
February 26, 2019

Four Ways to Leverage Social Media Advertising in 2019

  Changes to social media algorithms, more time spent on mobile and digital platforms, and advanced targeting capabilities have moved…

Steven Miller
June 15, 2016

Awareness Through Hashtags

Social media deployment is an important part of any ed-tech marketing plan. Social media marketing requires that you be aware of what is going on in the social sphere, and watching popular and trending hashtags is an easy way to stay current. Hashtags also offer potent networking opportunities that enable you to engage with other hashtag users.

Lydia Jerabek
March 24, 2016

How to Make Sure Your Social Media Marketing Tweets Are Seen by Educators

Social media marketing is an important element of any ed-tech marketing plan. But making sure your tweets are seen amid…

Charlene Blohm
CB&A is an education pr agency.
January 11, 2013

Facebook Still King Among Social Networking Educators

As the popularity of social media exploded in the past decade, a variety of tools surfaced allowing educators to communicate…

Adam Wise
September 14, 2011

What Vendors Need to Know about Marketing to Educators

Back-to-school pop quiz: where do most educators go when they need information on a new product? a. Educational publications b….

Lauren Rothering
January 5, 2011

Paper.li: Read Twitter and Facebook as a Daily Newspaper

Paper.li is a Swiss website that presents Twitter- and Facebook-linked content in an easy-to-read, newspaper-style format. Once a day, Paper.li…

Patrick Terry
July 26, 2010

Social Media Success Summit – Part One

In May, I was an online participant in the 2010 Social Media Success Summit (#smss10). Over the course of the…

Brittany Dorfner
April 8, 2010

Survey Update: Twitter Use in K-12 Education

Last month I shared the results of a survey CB&A conducted in conjunction with the CoSN Conference 2010.  To help…

Emily Embury
March 9, 2010

All a ‘Twit About Twitter in Schools

Twitter’s user base grew to more than 75 million subscribers in 2009, with its number of unique visitors increasing by…

Kristen Plemon
March 8, 2010

Survey Results: Twitter Use in K-12 Education

Every year CB&A conducts a Birds-of-a-Feather Roundtable during the annual CoSN conference. For those of you unfamiliar with CoSN, it’s…

Emily Embury