Maximizing Visibility at Trade Shows and Conferences – Case Study
Our client, a developer of learning solutions for children with special needs, sought to expand marketing of its iPad application beyond individual sales towards large-scale purchases by districts and schools. The client planned to exhibit at ISTE, the premier education technology conference, and decided to seek guidance in maximizing its investment return. Through several ISTE events, CB&A leveraged the client’s presence at the conference to boost its profile in the education industry.
Show Your Support on World Autism Awareness Day
In 2008, the United Nations declared April 2 as World Autism Awareness Day. Since then, people and organizations around the…