April 29, 2016

Harnessing the Power of Connection through LinkedIn

“Networking is making new friends, keeping up with old ones and helping a friend who needs it.” Standing in front…

October 21, 2013

What A Cow Can Teach You About Social Media

What would Farmer Brown need to tweet about? That was my first reaction when signing up for the most recent…

August 21, 2013

Scoring with Social Media: A Glimpse Into UW Athletics Social Media Strategies

With the Badger football season right around the corner, the CB&A team was thrilled to attend this month’s Social Media…

February 20, 2013

Yelping with Social Media Breakfast

This month, we had the opportunity to hear from Corey Dane (@YelpMadison), Senior Community Manager at Yelp.com. He shared how companies, such as Starbucks and Southwest Airlines, are using social media to engage powerful influencers to help build a brand, without the help of traditional marketing.