May 16, 2022

SEO for Education: How to Create Content That Prospects (and Google) Will Love

Developing highly compelling content that helps customers and prospects ease their biggest pain points is key to effective business-to-education (B2E)…

Lauren West
May 9, 2022

SEO for Education: 3 Keys to Boosting Your Google Search Ranking

Staying on top of the latest search engine optimization (SEO) trends can feel like a game of Whac-A-Mole, where marketers…

Emily Embury
October 7, 2020

Level Up Your Education Content Marketing Strategy with Pillar Pages

Picture this: More visibility. More credibility. More substantial, relevant website traffic. The secret? Pillar pages. If you have lots of content about a topic your company wants to “own,” then a pillar page is a must-have tactic in your education marketing plan.

Emily Embury
SEO Strategies_5 SEO Tips For Edtech Companies
February 26, 2020

SEO Strategies: 5 Tips For Edtech Companies

Five Essential SEO Strategies for Education Companies There’s no “get rich quick” scheme when it comes to Search Engine Optimization…

Steven Miller
November 18, 2015

SEO in 2016: It’s Not Dead, But the Old Tricks Just Won’t Work Anymore

Let’s do a quick test. Open up a new browser and go to Google. Search “SEO tips.” You’ll get over…

Dusten Carlson
July 21, 2015

5 Strategies For Successful SEO

Search Engine Optimization (SEO) is a considerable time investment, and you can’t expect to see results overnight. To get started,…

Chris Swietlik
August 12, 2012

Using Public Relations to Boost SEO – Case Study

The Situation: Our client, a mobile study service, turned to public relations to increase its search engine optimization (SEO). CB&A utilized digital content supported by a media relations campaign to boost search results for the company.
The Results: The successful public relations campaign garnered extensive media coverage, which enhanced the client’s industry visibility, positioned the company as the leading mobile study service, and most importantly, increased the client’s SEO.

Katie Waite
April 23, 2012

From Frat Row to SEO

It’s hard to believe I’ve been out of college for almost a year. Well, sort of halfway out of college….

Lauren Rothering
November 20, 2009

PRSA 2009: How to Optimize News Content

Ninety percent of journalists rely on online search engines to perform key elements of their job, whether researching a story,…

Emily Embury