November 17, 2011

Reputation Management

“Your reputation is no joke, it’s your superpower.” With those words from the title of a Forbes article, John Doorley…

Charlene Blohm
May 17, 2011

Implementing the Barcelona Principles into PR Practice

In June of 2010, measurement industry representatives gathered in Barcelona, Spain and agreed upon seven principles. While these principles clarified…

Brittany Dorfner
April 18, 2011

Should Your Brand Be Mobile?

With mobile marketing on the rise, many organizations are asking: “Should we invest in mobile communications?” Before investing time and…

Brittany Dorfner
March 7, 2011

Steps to Developing Your Organization’s Social Media Policy

If you haven’t already integrated social media into your communications, marketing or public relations efforts, 2011 is the year to…

Brittany Dorfner
October 19, 2010

The PR Lesson in NBC’s Education Nation = Know Your Audience

As a PR professional, it’s critical to know your audience – for your agency, organization, or client. As NBC’s recent…

Brittany Dorfner
October 15, 2010

2010 PRSA International Conference

The PRSA’s annual conference is upon us once again, Oct. 16-19. PR professionals from across the globe will converge on…

Patrick Terry
October 1, 2010

Proving Social Media’s ROI through Consistent Measurement and Listening

While most people recognize the potential worth of social media as a public relations tool, the big question remains: How…

Brittany Dorfner
September 21, 2010

Three Years in a Row! And a Double Winner at That!

The CB&A team takes great pride in delivering exemplary results for the members of our client family.  And I guess…

Charlene Blohm
May 28, 2010

Using Social Media for Crisis Communications

Recently, I attended Social Media Boot Camp, hosted by Ragan Communications. The all-day workshop focused on many aspects of social…

Brittany Dorfner
February 10, 2010

The Bottom Line: Why price matters in marketing communications

How much is it? That’s usually the first question out of our mouths when we read about a new, “must…

Charlene Blohm