Reputation Management
“Your reputation is no joke, it’s your superpower.” With those words from the title of a Forbes article, John Doorley…
Implementing the Barcelona Principles into PR Practice
In June of 2010, measurement industry representatives gathered in Barcelona, Spain and agreed upon seven principles. While these principles clarified…
Should Your Brand Be Mobile?
With mobile marketing on the rise, many organizations are asking: “Should we invest in mobile communications?” Before investing time and…
Steps to Developing Your Organization’s Social Media Policy
If you haven’t already integrated social media into your communications, marketing or public relations efforts, 2011 is the year to…
The PR Lesson in NBC’s Education Nation = Know Your Audience
As a PR professional, it’s critical to know your audience – for your agency, organization, or client. As NBC’s recent…
2010 PRSA International Conference
The PRSA’s annual conference is upon us once again, Oct. 16-19. PR professionals from across the globe will converge on…
Proving Social Media’s ROI through Consistent Measurement and Listening
While most people recognize the potential worth of social media as a public relations tool, the big question remains: How…
Three Years in a Row! And a Double Winner at That!
The CB&A team takes great pride in delivering exemplary results for the members of our client family. And I guess…
Using Social Media for Crisis Communications
Recently, I attended Social Media Boot Camp, hosted by Ragan Communications. The all-day workshop focused on many aspects of social…
The Bottom Line: Why price matters in marketing communications
How much is it? That’s usually the first question out of our mouths when we read about a new, “must…