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CB&A serves as the Official Marketing Communicstions Agency of the SIIA CODiE Awards

Education Marketing Strategy Featured

February 1, 2023

Why SIIA’s CODiE Awards is the One Award Program Every Education Marketer Should Consider

Not all education product awards—and there are many—are created equal. Some programs rely on input from the public at large,…

Saul Hafenbredl

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Education Marketing Strategy Featured

January 25, 2022

Tips for Having Productive Conversations at Education Conferences

Turn brief encounters with prospects into meaningful conversations Getting people to your booth at education conferences and trade shows is…

Kelsea Kierstead

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Education Marketing Strategy Featured

January 20, 2022

How to Drive More Booth Traffic at Education Conferences

Bring prospects to your booth with this expert-approved strategy With two major trade shows—FETC and TCEA—returning to in-person events this…

Lauren West

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Education Marketing Strategy Featured

December 15, 2021

K-12 Leaders’ Biggest Challenges: Insights for Education Marketers

What challenges keep K-12 leaders up at night? The answer to this question can help education marketers understand how to…

Chloe Dechow

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Education Marketing Strategy Featured

December 8, 2021

Three Key Opportunities for Education Marketers in 2022 and Beyond

The sudden shift to remote and digital learning during the pandemic has changed so much within K-12 education. In turn,…

Saul Hafenbredl

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Education Marketing Strategy Featured

December 2, 2021

Four Keys to Improving Education Sales

Navigating K-12 education sales can be tricky. Unlike in many industries, selling to the K-12 market “requires you to understand…

Emily Embury

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Education Content Marketing Featured

November 4, 2021

Content Marketing has Become More Critical During the Pandemic

Cutting through all the chatter and getting buyers’ attention is always a challenge for business-to-education marketers, especially in what has…

Liz Meyer

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Education Marketing Strategy Featured

October 25, 2021

How ESSER Funding has Affected Education Marketing

Since March 2020, federal lawmakers have passed three COVID-19 relief bills that together provide billions of dollars in emergency aid…

Chloe Dechow

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Education Marketing Strategy Featured

October 5, 2021

How the Pandemic has Transformed Education Marketing

Although sales to the education market have remained strong during the pandemic, business-to-education (B2E) marketers have still faced many challenges…

Saul Hafenbredl

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Education Marketing Strategy Featured

September 29, 2021

Education Companies Have Reason for Optimism. Here’s Why.

While the pandemic has hit certain industries quite hard, such as travel, arts and entertainment, the education sector appears to…

Emily Embury

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