Journalism Advocacy: 5 Ways to Support Journalists
Competing for oxygen in the education atmosphere may seem like rocket science, but it’s not. To make the best possible first impression in the marketplace, you just need a targeted PR product launch strategy that positions your product as a win for education.
Boosting Visibility by Capitalizing on a Local News Story – Case Study
The Situation CB&A’s client, a 3D printer manufacturer, was featured on a Wisconsin news station when a local teacher made…
Infographic: Meeting the Media’s Needs at ISTE 2015
You’ve got a big announcement, and you’re headed to ISTE 2015 to help spread the word. Naturally, you’re hoping to…
Bringing Home the Gold MarCom
At CB&A we’re a little competitive. We can make a contest out of anything—whether it’s a fierce bag toss game,…
Placing Stories in Tech and Consumer Media – Case Study
Our client, the leader in electronic transcript exchange, sought to increase media coverage of its annual college rankings list from the previous year. C. Blohm & Associates leveraged the growing distrust of rankings to generate compelling news stories and build brand awareness and trust.