Molding a Thought Leader – Case Study
A professional firm specializing in the federal E-rate funding program sought to establish itself as a national thought leader and leading voice for E-rate reform. To accomplish this goal, CB&A deployed a media relations campaign to secure coverage in education trade publications that reach school and district technology leaders, and advised on the company’s social media strategy to increase its presence.
ISTE 2014: Media Central
ISTE 2014 Media Central turned up the heat in Atlanta, GA!
CoSN’s “Friends of Advocacy Campaign”
Rapidly advancing technology has generated plenty of potential for improvements in 21st century learning environments. But with any new development,…
‘Do As I Say, Not As I Do’
We live at a time when increasing emphasis is placed on oversight and transparency, with technology that allows us to…
CB&A Looks Back: Top 10 Ed Tech Moments
Earlier this year, as the new decade began and the “Aughts” (2000s) faded, the CB&A team, with the help of…
Ed Tech Funding Update From CoSN 2010
As my colleague Emily Embury noted in her blog entry on ed tech policies, it’s an interesting time in education….