October 16, 2018
The 2019 Marketing Planning Series: Budget Goal Setting
“Setting marketing budgets is easy!” -No marketing professional ever. In fact, you’ve most likely learned…
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October 10, 2018
Go Big or Go Home: Working with National Media
You’ve struck gold. One of your organization’s products, people or initiatives grabbed the attention of…
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June 5, 2018
Your ISTE Game Plan for Education Marketing Success
Soon, thousands of educators will flock to Chicago for ISTE 2018, the ed tech industry’s…
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May 29, 2018
Education PR & Content Marketing: 3 Ways to Combine for Maximum Shine
Where does content marketing fit into your education PR strategy? In working with companies on…
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May 14, 2018
Education Marketing Action Alert: What You Need to Know about GDPR
THE NEWS At the end of May, the European Union’s (EU) General Data Protection Regulation…
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April 30, 2018
Why Education Marketing Needs Social Media Advertising
With the recent focus on Facebook’s changing algorithm, you may wonder if including social media…
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February 13, 2018
Facebook Zero: What Marketers Need to Know
As an education marketing professional, you may have been warned “don’t build a house on…
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January 16, 2018
How LinkedIn Fits into Your Education Marketing Strategy
With 13 million company pages and 81 percent of B2B companies using the platform for…
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October 31, 2017
We Turned Down a Monthly Forbes.com Column. Here’s Why.
Forbes Media recruited us to join its Agency Council. Ethical concerns guided our decision to…
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October 19, 2017
5 Ways PR Improves Your Bottom Line
While PR has the reputation of being tricky to measure, marketers have made significant progress…
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