Trending Now: Critical Insights from Educators at ISTE2016
We’re lucky to meet and work with inspiring educators on a regular basis. They give it to us straight: They…
Interact Now: Valuable One-on-One Meetings
We debuted Interact Now at ISTE 2015, and this year’s iteration proved to be another success. Interact Now meetings provide…
Who Has the Time? Speed Meetings at ISTE 2016.
One thing we know for sure about ISTE, there’s never enough time in the day. Between sessions, the exhibit hall,…
What to Expect: ISTE 2016
June is always an exciting time for the CB&A team, partially because the Late Blohmers blossom on the volleyball court…
Five Digital Hotspots To Reach & Influence Educators This Fall
At CB&A, we frequently survey educators to gain insights into their “go to” sources for information about new products and…
People Behind the PR – Lauren Reid
CB&A is an agency that values its team, and we’re happy to welcome Lauren Reid as our new Account Executive. Lauren graduated from Augustana college, where she travelled across Europe with her choir. She loves dogs, Swedish Fish, and her favorite movie is Dirty Dancing. We are excited to have her on the team! Read on for the full story.
Awareness Through Hashtags
Social media deployment is an important part of any ed-tech marketing plan. Social media marketing requires that you be aware of what is going on in the social sphere, and watching popular and trending hashtags is an easy way to stay current. Hashtags also offer potent networking opportunities that enable you to engage with other hashtag users.
Why We Support Emerging Ed Tech Companies
CB&A, along with our friends at Arc Capital Development and Academic Business Advisors, is once again participating in SETDA’s Emerging Technologies Forum. This is the third consecutive year we’ll lend marketing and business development expertise to fledgling education technology firms. It’s one of the most important ways we “give back” to the education industry.
Reflecting on the Last Decade
While taking on my new role as Vice President at CB&A brings excitement for the future, it also makes me…
Solving The Digital Equity Problem
According to the Consortium of School Networking (CoSN), almost 50 percent of students said that they were unable to complete…