CTE Month 2017: “Celebrate Today, Own Tomorrow”
February is CTE Month® , when the Association for Career and Technical Education (ACTE) recognizes the dedicated teachers, administrators, students…
Paid Social – Understanding the Big Picture
You’ve seen the ads at the top of Google search results, and perhaps dabbled a little in paid media. Online…
ATIA 2017: Inspire Innovation
Our first education PR conference of the year will be a gathering of the world’s leading assistive technology professionals at the annual…
2016: Review, Results and Reveries
Celebrating 25 years of business feels like a rare milestone, and it’s an experience I’ll cherish for many years to…
3 Steps to Take during the Presidential Transition
The federal government and U.S. Department of Education set a general tone and direction for the education industry. As the…
3 Steps to Enhance Brand ‘Storymaking’
The epitome of public relations is to facilitate earned media and inbound web traffic. It’s about sharing customer stories to…
Boosting Visibility by Capitalizing on a Local News Story – Case Study
The Situation CB&A’s client, a 3D printer manufacturer, was featured on a Wisconsin news station when a local teacher made…
Education Business Forum 2016
As Frank Sinatra crooned through his long and historic career, CB&A’s “little town blues are melting away” this week as we travel to…
7 Trends to Guide Your 2017 Marketing and PR Strategy
It’s hard to believe that 2016 is almost over. During the course of the year, we’ve elected a twittering president,…
7 Things CB&A is Thankful For
Thanksgiving is right around the corner! While we relish all of the food and the shopping hype, let’s not lose…