June 15, 2016

Awareness Through Hashtags

Social media deployment is an important part of any ed-tech marketing plan. Social media marketing requires that you be aware of what is going on in the social sphere, and watching popular and trending hashtags is an easy way to stay current. Hashtags also offer potent networking opportunities that enable you to engage with other hashtag users.

Lydia Jerabek
April 11, 2016

Educating Local Communities on School Safety – Case Study

A client that develops and deploys visitor management systems for schools and districts aimed to educate members of a community about how the new system would work in their schools. The technology requires school visitors to present a photo ID that is scanned against a sex offender database. By raising awareness of the system through local media outreach, the client was able to communicate that the new safety measure was in place at community schools and show other districts the effectiveness of the program.

Lydia Jerabek
March 8, 2016

Storytelling to Engage Audiences — Case Study

A client that creates robots to teach K-5 students foundational skills in computer coding wanted to build credibility in the education sector and distinguish its products as not simply toys, but hands-on learning tools. To accomplish these goals, CB&A created a media strategy leveraging real-life stories from classrooms, teachers and thought leaders.

Lydia Jerabek
March 4, 2016

People Behind the PR — Chloe Scheller

CB&A is an agency that values its team, and we hope you enjoy learning a bit more about the people…

Lydia Jerabek
February 24, 2016

People Behind the PR — Danny Paulmeyer

CB&A is an agency that values its team, and we hope you enjoy learning a bit more about the people…

Lydia Jerabek
February 3, 2016

People Behind the PR — Quinn Buchanan

CB&A is an agency that values its team, and we hope you enjoy learning a bit more about the people…

Lydia Jerabek