Charlene Blohm

Senior Partner

Since founding CB&A in 1991, Charlene (or “CB” as her team calls her) has partnered with organizations of every stripe to deliver bottom-line value. From early stage Davids to multinational Goliaths, she has a knack for seeing opportunities where others might see challenges.

Charlene has earned several accolades individually and on behalf of the agency, and she’s a frequent guest speaker and thought leader for all things related to education marketing, PR, and sales. Her background in journalism, advertising, and promotions has earned her strong networks in the industry that she continues to cultivate.

On the weekends, you can find CB pedaling a bike or paddling a canoe.

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6 Rules for Crafting an Authentic Mission-Driven Brand for Your Education Company

| Education Marketing Strategy | No Comments
Education buyers need more than an inspiring mission to motivate them to purchase your education product. You must blend your…

Blend Your Education Brand’s Mission With Efficacy Research to Connect with Buyers

| Education Content Marketing, Education Marketing Strategy, Education Public Relation | No Comments
Efficacy research validates your education company’s brand mission. Discover 5 ways to leverage real-world results and resonate with buyers in…

4 Steps for Brand Differentiation When Every Education Company is “In It For The Kids”

| Education Marketing Strategy | No Comments
In an education industry where everyone is mission-driven, differentiation is critical. Learn how to craft a compelling UVP that sets…