Charlene Blohm

President & CEO

Since founding CB&A in 1991, Charlene (or “CB” as her team calls her) has partnered with organizations of every stripe to deliver bottom-line value. From early stage Davids to multinational Goliaths, she has a knack for seeing opportunities where others might see challenges.

Charlene has earned several accolades individually and on behalf of the agency, and she’s a frequent guest speaker and thought leader for all things related to education marketing, PR, and sales. Her background in journalism, advertising, and promotions has earned her strong networks in the industry that she continues to cultivate.

On the weekends, you can find CB pedaling a bike or paddling a canoe.

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3 Tips for Creating Efficacy Research That Influences District Leaders

| Education Marketing Strategy | No Comments
Efficacy research is incredibly valuable for winning and retaining customers. Learn 3 ways you can fully leverage efficacy research for…
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Video: CB&A Education Marketing Trends & Insights for 2024

| Education Content Marketing, Education Marketing Strategy, Education Public Relation, Education Trends | No Comments
In this 30 minute video of our latest CB&A Expert Series event, learn how you can prepare for 2024.
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CB&A Education Marketing Trends & Insights for 2024: How Education Marketers Are Approaching Fiscal Uncertainty & Major Shifts

| Education Content Marketing, Education Marketing Strategy, Education Public Relation, Education Trends | No Comments
Learn how you can prepare for 2024. We've highlighted findings and insights from our recent survey of business-to-education professionals.