![](https://www.cblohm.com/wp-content/uploads/2009/01/CBA_Blog_Generic_Feat_Image.jpg)
May 17, 2011
Implementing the Barcelona Principles into PR Practice
In June of 2010, measurement industry representatives gathered in Barcelona, Spain and agreed upon seven principles. While these principles clarified…
![](https://www.cblohm.com/wp-content/uploads/2009/01/CBA_Blog_Generic_Feat_Image.jpg)
October 1, 2010
Proving Social Media’s ROI through Consistent Measurement and Listening
While most people recognize the potential worth of social media as a public relations tool, the big question remains: How…
![](https://www.cblohm.com/wp-content/uploads/2009/01/CBA_Blog_Generic_Feat_Image.jpg)
July 27, 2010
Social Media Success Summit – Part Two
In my last post, I addressed the importance of setting goals when considering a social media campaign, and shared tips…