May 17, 2011

Implementing the Barcelona Principles into PR Practice

In June of 2010, measurement industry representatives gathered in Barcelona, Spain and agreed upon seven principles. While these principles clarified…

October 1, 2010

Proving Social Media’s ROI through Consistent Measurement and Listening

While most people recognize the potential worth of social media as a public relations tool, the big question remains: How…

July 27, 2010

Social Media Success Summit – Part Two

In my last post, I addressed the importance of setting goals when considering a social media campaign, and shared tips…