Balancing Coverage Through Strategic Communication and Media Relations — Case Study
A client that develops and administers assessments to school systems sought to maintain its credibility after technical issues disrupted assessments. CB&A implemented strategic messaging, media training and media relations to neutralize widespread negative coverage of the client.
The “New-School” News Release and What It Means for #PR
Enough with the hashtags, you might say. This isn’t Twitter. Right you are. Marketers have used and abused hashtags, deploying…
Smart Secrets to Media Pitching: Key Takeaways from PRSA International Conference Session with Michael Smart
While attending the 2013 PRSA International Conference in Philadelphia last month, I sat in on a session led by pitching…
CB&A Team Snags 4 Awards at PRSA-Madison Event
C. Blohm & Associates, Inc. (CB&A), the premier public relations firm for the education industry, was proud to receive four…
A Few ‘Smart’ Ways To Pitch The Media
One of the many great aspects of working at C. Blohm & Associates I’ve quickly come to realize is the…
Implementing the Barcelona Principles into PR Practice
In June of 2010, measurement industry representatives gathered in Barcelona, Spain and agreed upon seven principles. While these principles clarified…
The Need for Open Leadership
According to the Nielsen Company, we each spend, on average, nearly five and a half hours per month on social…
The Role Education Plays in Fighting World Hunger
“Almost a billion people are going hungry every day around the world,” according to Bettina Luescher, chief spokesperson for the…
2010 PRSA International Conference
The PRSA’s annual conference is upon us once again, Oct. 16-19. PR professionals from across the globe will converge on…
PRSA 2009: Measuring the Influence of Social Media
How have public relations metrics changed with the advent of social media? Katie Paine of KDPaine & Partners addressed this…