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Balancing Coverage Through Strategic Communication and Media Relations — Case Study
A client that develops and administers assessments to school systems sought to maintain its credibility after technical issues disrupted assessments. CB&A implemented strategic messaging, media training and media relations to neutralize widespread negative coverage of the client.
![CB&A is an education pr agency.](https://www.cblohm.com/wp-content/uploads/2017/10/ampersand-hero-2-1024x586.jpeg)
The “New-School” News Release and What It Means for #PR
Enough with the hashtags, you might say. This isn’t Twitter. Right you are. Marketers have used and abused hashtags, deploying…
![CB&A is an education pr agency.](https://www.cblohm.com/wp-content/uploads/2017/10/ampersand-hero-2-1024x586.jpeg)
Smart Secrets to Media Pitching: Key Takeaways from PRSA International Conference Session with Michael Smart
While attending the 2013 PRSA International Conference in Philadelphia last month, I sat in on a session led by pitching…
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CB&A Team Snags 4 Awards at PRSA-Madison Event
C. Blohm & Associates, Inc. (CB&A), the premier public relations firm for the education industry, was proud to receive four…
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A Few ‘Smart’ Ways To Pitch The Media
One of the many great aspects of working at C. Blohm & Associates I’ve quickly come to realize is the…
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Implementing the Barcelona Principles into PR Practice
In June of 2010, measurement industry representatives gathered in Barcelona, Spain and agreed upon seven principles. While these principles clarified…
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The Need for Open Leadership
According to the Nielsen Company, we each spend, on average, nearly five and a half hours per month on social…
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The Role Education Plays in Fighting World Hunger
“Almost a billion people are going hungry every day around the world,” according to Bettina Luescher, chief spokesperson for the…
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2010 PRSA International Conference
The PRSA’s annual conference is upon us once again, Oct. 16-19. PR professionals from across the globe will converge on…
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PRSA 2009: Measuring the Influence of Social Media
How have public relations metrics changed with the advent of social media? Katie Paine of KDPaine & Partners addressed this…