December 11, 2015

Balancing Coverage Through Strategic Communication and Media Relations — Case Study

A client that develops and administers assessments to school systems sought to maintain its credibility after technical issues disrupted assessments. CB&A implemented strategic messaging, media training and media relations to neutralize widespread negative coverage of the client.

Quinn Buchanan
CB&A is an education pr agency.
November 27, 2013

The “New-School” News Release and What It Means for #PR

Enough with the hashtags, you might say. This isn’t Twitter. Right you are. Marketers have used and abused hashtags, deploying…

Saul Hafenbredl
CB&A is an education pr agency.
November 25, 2013

Smart Secrets to Media Pitching: Key Takeaways from PRSA International Conference Session with Michael Smart

While attending the 2013 PRSA International Conference in Philadelphia last month, I sat in on a session led by pitching…

Katie Waite
October 23, 2012

CB&A Team Snags 4 Awards at PRSA-Madison Event

C. Blohm & Associates, Inc. (CB&A), the premier public relations firm for the education industry, was proud to receive four…

Adam Wise
October 18, 2012

A Few ‘Smart’ Ways To Pitch The Media

One of the many great aspects of working at C. Blohm & Associates I’ve quickly come to realize is the…

Adam Wise
May 17, 2011

Implementing the Barcelona Principles into PR Practice

In June of 2010, measurement industry representatives gathered in Barcelona, Spain and agreed upon seven principles. While these principles clarified…

Brittany Dorfner
November 2, 2010

The Need for Open Leadership

According to the Nielsen Company, we each spend, on average, nearly five and a half hours per month on social…

Emily Embury
October 27, 2010

The Role Education Plays in Fighting World Hunger

“Almost a billion people are going hungry every day around the world,” according to Bettina Luescher, chief spokesperson for the…

Emily Embury
October 15, 2010

2010 PRSA International Conference

The PRSA’s annual conference is upon us once again, Oct. 16-19. PR professionals from across the globe will converge on…

Patrick Terry
November 24, 2009

PRSA 2009: Measuring the Influence of Social Media

How have public relations metrics changed with the advent of social media?  Katie Paine of KDPaine & Partners addressed this…

Emily Embury