December 11, 2015
Balancing Coverage Through Strategic Communication and Media Relations — Case Study
A client that develops and administers assessments to school systems sought to maintain its credibility…
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November 27, 2013
The “New-School” News Release and What It Means for #PR
Enough with the hashtags, you might say. This isn’t Twitter. Right you are. Marketers have…
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November 25, 2013
Smart Secrets to Media Pitching: Key Takeaways from PRSA International Conference Session with Michael Smart
While attending the 2013 PRSA International Conference in Philadelphia last month, I sat in on…
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October 23, 2012
CB&A Team Snags 4 Awards at PRSA-Madison Event
C. Blohm & Associates, Inc. (CB&A), the premier public relations firm for the education industry,…
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October 18, 2012
A Few ‘Smart’ Ways To Pitch The Media
One of the many great aspects of working at C. Blohm & Associates I’ve quickly…
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May 17, 2011
Implementing the Barcelona Principles into PR Practice
In June of 2010, measurement industry representatives gathered in Barcelona, Spain and agreed upon seven…
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November 2, 2010
The Need for Open Leadership
According to the Nielsen Company, we each spend, on average, nearly five and a half…
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October 27, 2010
The Role Education Plays in Fighting World Hunger
"Almost a billion people are going hungry every day around the world," according to Bettina…
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October 15, 2010
2010 PRSA International Conference
The PRSA's annual conference is upon us once again, Oct. 16-19. PR professionals from across…
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November 24, 2009
PRSA 2009: Measuring the Influence of Social Media
How have public relations metrics changed with the advent of social media? Katie Paine of…
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