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February 10, 2010
The Bottom Line: Why price matters in marketing communications
How much is it? That’s usually the first question out of our mouths when we read about a new, “must…
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August 17, 2009
Integrated Media Campaigns Yield Highest Returns
During the National Educational Computing Conference (NECC), the CB&A team hosted a series of Publishers’ Roundtable discussions. These brainstorming sessions…