![](https://www.cblohm.com/wp-content/uploads/2022/12/MB-Share-Image-900x500-1-1024x569.jpg)
7 Key Takeaways from the EdWeek Market Brief Summit
Our team attended the EdWeek Market Brief Summit hosted by the EdWeek Market Brief publication. Education companies, district leaders and…
![](https://www.cblohm.com/wp-content/uploads/2022/09/Blog-Headers-New-Expert-Series-Logo-825-×-560-px-2.png)
5 Things That All B2E Companies Should Know About Social Media Strategy
Social media is a complex and evolving medium that education marketers are utilizing more than ever before. Knowing how to…
![](https://www.cblohm.com/wp-content/uploads/2022/09/NEW-Blog-Headers-5-1024x384.png)
Tips for Using Podcasts to Engage with Sales Prospects
As podcasting continues to grow in popularity, many educators and school administrators are turning to podcasts as a tool for…
![](https://www.cblohm.com/wp-content/uploads/2022/08/NEW-Blog-Headers-4-1024x384.png)
Which Solutions Will Stick Once ESSER Funding Is Gone?
It’s the multibillion-dollar question that business-to-education (B2E) marketers are trying to predict: Once the federal COVID stimulus money has been…
![](https://www.cblohm.com/wp-content/uploads/2022/07/NEW-Blog-Headers-3-1024x384.png)
Addressing the Teacher Shortage: 3 Opportunities for B2E Marketers
K-12 school systems nationwide are facing unprecedented staffing shortages, and the problem is only expected to get worse: Forbes reports…
![](https://www.cblohm.com/wp-content/uploads/2022/07/NEW-Blog-Headers-2-1024x384.png)
3 Keys to Creating a Strong Organizational Culture in Your B2E Company
Investing in a strong organizational culture “doesn’t cost much, but the return is enormous,” according to author and entrepreneur Will…
![](https://www.cblohm.com/wp-content/uploads/2022/06/CBA_ExpertSeries_TytonPartners_Header-1024x384.png)
How a Strong Organizational Culture Drives B2E Success
From the “great resignation” to the malaise of disengaged employees, establishing a strong company or organizational culture has never been…
![](https://www.cblohm.com/wp-content/uploads/2022/05/1-1024x384.png)
SEO for Education: How to Create Content That Prospects (and Google) Will Love
Developing highly compelling content that helps customers and prospects ease their biggest pain points is key to effective business-to-education (B2E)…
![](https://www.cblohm.com/wp-content/uploads/2022/05/3-1024x384.png)
SEO for Education: 3 Keys to Boosting Your Google Search Ranking
Staying on top of the latest search engine optimization (SEO) trends can feel like a game of Whac-A-Mole, where marketers…
![](https://www.cblohm.com/wp-content/uploads/2020/10/Blog-Header-1-1-1024x384.png)
Targeted Content Is Critical for Education Marketing Success
Content plays a vital role in business-to-education (B2E) marketing, and our annual survey of B2E marketers confirms this. Download the…