February 21, 2023

Our Survey Says: Business-to-Education Marketers Foresee Industry Growth Ahead

Business-to-education marketers (B2E) are overwhelmingly optimistic about the health of the education industry and their own company’s prospects for growth…

C. Blohm & Associates
February 13, 2023

Three Takeaways from Our 2023 Survey of Business-to-Education Marketers That Will Set You up for Success

In our 2023 survey of business-to-education (B2E) marketers, we asked respondents how their marketing has changed as a result of…

C. Blohm & Associates
CB&A serves as the Official Marketing Communicstions Agency of the SIIA CODiE Awards
February 1, 2023

Why SIIA’s CODiE Awards is the One Award Program Every Education Marketer Should Consider

Not all education product awards—and there are many—are created equal. Some programs rely on input from the public at large,…

Saul Hafenbredl
October 31, 2022

7 Key Takeaways from the EdWeek Market Brief Summit

Our team attended the EdWeek Market Brief Summit hosted by the EdWeek Market Brief publication. Education companies, district leaders and…

Allie Clark
September 30, 2022

5 Things That All B2E Companies Should Know About Social Media Strategy

Social media is a complex and evolving medium that education marketers are utilizing more than ever before. Knowing how to…

C. Blohm & Associates
September 6, 2022

Tips for Using Podcasts to Engage with Sales Prospects

As podcasting continues to grow in popularity, many educators and school administrators are turning to podcasts as a tool for…

C. Blohm & Associates
August 17, 2022

Which Solutions Will Stick Once ESSER Funding Is Gone?

It’s the multibillion-dollar question that business-to-education (B2E) marketers are trying to predict: Once the federal COVID stimulus money has been…

Lauren West
July 6, 2022

Addressing the Teacher Shortage: 3 Opportunities for B2E Marketers

K-12 school systems nationwide are facing unprecedented staffing shortages, and the problem is only expected to get worse: Forbes reports…

Saul Hafenbredl
June 29, 2022

3 Keys to Creating a Strong Organizational Culture in Your B2E Company

Investing in a strong organizational culture “doesn’t cost much, but the return is enormous,” according to author and entrepreneur Will…

Emily Embury
June 16, 2022

How a Strong Organizational Culture Drives B2E Success

From the “great resignation” to the malaise of disengaged employees, establishing a strong company or organizational culture has never been…

Charlene Blohm