Education Marketing Archives | C. Blohm & Associates, Inc

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Education Marketing Strategy Featured

February 1, 2023

Why SIIA’s CODiE Awards is the One Award Program Every Education Marketer Should Consider

Not all education product awards—and there are many—are created equal. Some programs rely on input from the public at large,…

Saul Hafenbredl

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Education Marketing Strategy Education Marketing Trends Featured

October 31, 2022

7 Key Takeaways from the EdWeek Market Brief Summit

Our team attended the EdWeek Market Brief Summit hosted by the EdWeek Market Brief publication. Education companies, district leaders and…

Allie Clark

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Education Marketing Strategy Featured

September 30, 2022

5 Things That All B2E Companies Should Know About Social Media Strategy

Social media is a complex and evolving medium that education marketers are utilizing more than ever before. Knowing how to…

Olivia Fulton

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Education Marketing Strategy Featured

September 6, 2022

Tips for Using Podcasts to Engage with Sales Prospects

As podcasting continues to grow in popularity, many educators and school administrators are turning to podcasts as a tool for…

Olivia Fulton

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Education Marketing Strategy Featured

August 17, 2022

Which Solutions Will Stick Once ESSER Funding Is Gone?

It’s the multibillion-dollar question that business-to-education (B2E) marketers are trying to predict: Once the federal COVID stimulus money has been…

Lauren West

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Education Marketing Strategy Featured

July 6, 2022

Addressing the Teacher Shortage: 3 Opportunities for B2E Marketers

K-12 school systems nationwide are facing unprecedented staffing shortages, and the problem is only expected to get worse: Forbes reports…

Saul Hafenbredl

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Education Marketing Strategy Featured

June 29, 2022

3 Keys to Creating a Strong Organizational Culture in Your B2E Company

Investing in a strong organizational culture “doesn’t cost much, but the return is enormous,” according to author and entrepreneur Will…

Emily Embury

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Education Marketing Strategy Featured

June 16, 2022

How a Strong Organizational Culture Drives B2E Success

From the “great resignation” to the malaise of disengaged employees, establishing a strong company or organizational culture has never been…

Charlene Blohm

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Education Content Marketing Education Marketing Strategy Featured

May 16, 2022

SEO for Education: How to Create Content That Prospects (and Google) Will Love

Developing highly compelling content that helps customers and prospects ease their biggest pain points is key to effective business-to-education (B2E)…

Lauren West

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Education Content Marketing Education Marketing Strategy Featured

May 9, 2022

SEO for Education: 3 Keys to Boosting Your Google Search Ranking

Staying on top of the latest search engine optimization (SEO) trends can feel like a game of Whac-A-Mole, where marketers…

Emily Embury

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