March 20, 2017
ISTE 2017 Infographic: Strategic Planning Checklist
In a few short months, the leaders of the education industry will gather in San…
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December 5, 2016
Education Business Forum 2016
As Frank Sinatra crooned through his long and historic career, CB&A’s “little town blues are…
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August 10, 2016
Thank you, Karen.
Recall a teacher who made an impact on your future; a teacher who was personally…
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August 8, 2016
May the Best Submission Win: SXSWedu PanelPicker
Securing a podium at SXSWedu is no easy feat. Aspiring presenters who submit ideas compete…
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July 5, 2016
ISTE 2016 News Recap
At ISTE 2016 last week, the top ed tech companies announced product releases, partnerships, research…
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June 15, 2016
Awareness Through Hashtags
Social media deployment is an important part of any ed-tech marketing plan. Social media marketing…
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May 25, 2016
Personalized Learning Tools: Friend or Foe?
Will personalized learning software make teachers less central to instruction and lesson planning? That seems…
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January 7, 2016
General Trends to Watch in 2016
As we start the New Year, here are my viewpoints on current marketing trends that…
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December 18, 2015
Trends to Watch for in 2016
The one thing that can’t be stopped – time. Before 2015 is entirely gone, we’ve…
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July 17, 2015
Repackaging a Story to Appeal to Disparate Audiences – Case Study
Situation: A client specializing in learning games sought to garner visibility of its new engineering…
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