March 3, 2021
3 Strategies to Drive EdTech Sales Post-COVID
How to Survive and Thrive in a Competitive Market As bleak as the pandemic situation looks today, there is a…
February 7, 2021
2021 Education Policy Primer for EdTech Execs
What you need to know to inform your education marketing strategy. Between an ongoing global pandemic, leadership changes in Washington,…
March 20, 2017
ISTE 2017 Infographic: Strategic Planning Checklist
In a few short months, the leaders of the education industry will gather in San Antonio for ISTE, one of…
December 29, 2016
3 Steps to Take during the Presidential Transition
The federal government and U.S. Department of Education set a general tone and direction for the education industry. As the…
December 22, 2016
3 Steps to Enhance Brand ‘Storymaking’
The epitome of public relations is to facilitate earned media and inbound web traffic. It’s about sharing customer stories to…
December 5, 2016
Education Business Forum 2016
As Frank Sinatra crooned through his long and historic career, CB&A’s “little town blues are melting away” this week as we travel to…
December 1, 2016
7 Trends to Guide Your 2017 Marketing and PR Strategy
It’s hard to believe that 2016 is almost over. During the course of the year, we’ve elected a twittering president,…
November 22, 2016
7 Things CB&A is Thankful For
Thanksgiving is right around the corner! While we relish all of the food and the shopping hype, let’s not lose…
November 10, 2016
CB&A Wins Two Distinguished Communication Awards
Cooler days are upon us and as we approach the holiday season, there's a lot to celebrate. But before we…
