February 21, 2023

Our Survey Says: Business-to-Education Marketers Foresee Industry Growth Ahead

Business-to-education marketers (B2E) are overwhelmingly optimistic about the health of the education industry and their own company’s prospects for growth…

C. Blohm & Associates
February 13, 2023

Three Takeaways from Our 2023 Survey of Business-to-Education Marketers That Will Set You up for Success

In our 2023 survey of business-to-education (B2E) marketers, we asked respondents how their marketing has changed as a result of…

C. Blohm & Associates
CB&A serves as the Official Marketing Communicstions Agency of the SIIA CODiE Awards
February 1, 2023

Why SIIA’s CODiE Awards is the One Award Program Every Education Marketer Should Consider

Not all education product awards—and there are many—are created equal. Some programs rely on input from the public at large,…

Saul Hafenbredl
May 16, 2022

SEO for Education: How to Create Content That Prospects (and Google) Will Love

Developing highly compelling content that helps customers and prospects ease their biggest pain points is key to effective business-to-education (B2E)…

Lauren West
May 9, 2022

SEO for Education: 3 Keys to Boosting Your Google Search Ranking

Staying on top of the latest search engine optimization (SEO) trends can feel like a game of Whac-A-Mole, where marketers…

Emily Embury
April 19, 2022

Targeted Content Is Critical for Education Marketing Success

Content plays a vital role in business-to-education (B2E) marketing, and our annual survey of B2E marketers confirms this. Download the…

Liz Meyer
April 11, 2022

Education Conferences During COVID: Insights for B2E Marketers

The continued presence of COVID-19 has complicated business-to-education (B2E) marketers’ plans with respect to conferences and events. Traditionally a key…

Chloe Dechow
March 30, 2022

How to Be Highly Strategic in Your Content Marketing

As we’ve noted before, business-to-education (B2E) marketers need to be highly strategic in how they use content if they want…

Saul Hafenbredl
March 21, 2022

5 Key Education Marketing Trends for 2022

What are the major trends in business-to-education marketing that companies need to be aware of to stay one step ahead…

Saul Hafenbredl
March 7, 2022

EdTech Investment Is Skyrocketing. Here’s How to Stand Out from the Crowd.

Fueled by the massive shift to remote and hybrid learning during the pandemic, worldwide edtech venture capital investment has tripled…

Charlene Blohm